Marketing


Recent Marketing Articles

6 Publicity Lessons From Abraham Lincoln

Abraham Lincoln was an early master of public relations. On the anniversary of his birthday, here's what you can learn.  Read more

Make Better Decisions Using Customer Data

Gathering data is not enough--it's what you do with it that drives profitable growth.  Read more

Top 10 Influential Business Books of All Time

These ten books changed the business world forever.  Read more

Avoid a Publicity Nightmare

Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake.  Read more

A Lesson in Crisis Communication From Beyonce

Need to manage a public relations crisis? Take a page from Beyonce, who put her critics to shame.  Read more

A Little Crazy, a Little Fun: Building the Right Company Culture

You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost.  Read more

Seth Godin: Why Small Businesses Fail

The famous marketing expert explains how small businesses can hone their market efforts.  Read more

Your Start-up Name Matters (A Lot) 

Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth.  Watch video

Making of a Start-up Video

You have cash and you have employees. What comes next? For many start-ups, it's the promo video. Here's a look at how one start-up did it.  View slideshow

Get Inside Your Customers' Heads: 3 Ways

Find new ways to mine the most important insights to improve the customer experience.  Read more

How Smart Companies Use PR to Get the Word Out

What you need to know to market your new business idea, without spending much (or at all).  Read more

Is Marketing Truly Necessary?

A marketing group is only useful if it's measurably increasing revenue or reducing sales costs.  Read more

5 Reasons to Schedule More Business Lunches

Have an important meeting? Here are five reasons to do it over lunch, and some tips to make the most of it.  Read more

4 Reasons Customers Won't Trust You

These four common (but easily-correctable) errors tell your customers you can't be trusted.  Read more

How to Write an Insanely Popular Blog

The most popularly shared articles online, regardless of industry, topic, or even author, often share these similar traits.  Read more

Must-Know Tips to Measure Your Mobile Marketing

Everyone has a cell phone, but mobile marketing is notoriously tough to analyze and measure. Here's how to start.  Read more

3 Ways to Establish Your Company's Voice

Having a unique personality can help you stand out from your competitors. Here are some tips to spiff up your brand voice.  Read more

How to Win When You're the Underdog

Yes, size matters. But it's not the only thing. An ecommerce entrepreneur shows how to compete when you're outmanned and out-spent.  Read more

Put LinkedIn to Work For You: 7 Ways

LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts.  Read more

3 Must-Have Goals at Tech Trade Show CES

Adjust your goals and strategies at industry trade shows as your company's needs change.  Read more

Google's FTC Win: Web Businesses React

Many online companies are disappointed with the FTC's recent ruling on Google's search results. But some of Google's direct competitors are surprisingly supp...  Read more

How to Get and Cultivate Customer Advocates

Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises?  Read more

6 Ways to Enhance Your Credibility

You won't succeed in business if nobody believes in you. Here's how to make certain they do.  Read more

10 Surprising Marketing Predictions For 2013

Get ahead of the curve on fast-moving, under-the-radar developments with these fresh ideas and trends to watch in the new year.  Read more

Office Dream Day: Rocket Fuel for Your Brain

Ditch the brainstorming meetings. Forget the annual off-site. Let me introduce you to Dream Day, my office's creative time for collectively scheming ways to ...  Read more

The Future of Sales Technology

Salespeople are always the early adopters. Here's where they (and you) are heading.  Read more

Cars: The Next Big Advertising Platform?

Connected cars are taking mobile marketing to a whole new level. Here's what to expect.  Read more

5 Tips for Rocking Your PR Around the Holidays

While your competitors are slowing down for the holiday season, here's why to ramp up your public relations--and five pro strategies for doing so.  Read more

Don't Make This Common Year-End Mistake

The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business.  Read more

JJ Ramberg: Get Your Gift Noticed 

The host of MSNBC's Your Business says now might not be the right time to send clients gifts. Here's why.  Watch video

5 Most Inspirational Videos of 2012

These five short videos will remind you what's important in life and work.  Read more

Move Your Client Conversation Forward: 3 Tips

The key to cross-selling is understanding the client's needs.  Read more

5 Reasons Leadership Falls Flat

Although these errors are surprisingly common, they're easily overcome. Here's how.  Read more

Gifting Customers: Dos & Don'ts

If you're sending a holiday gift to a customer, make sure it will build a better relationship.  Read more

When Company Leaders Go Astray

Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails?  Read more