Marketing


Recent Marketing Articles

Ask Questions That Are Easy for Your Community to Answer 

Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media.  Watch video

No. 1 Marketing Mistake You're Making

Marketers need to inject a bit of this into their efforts to catch the most customers.  Read more

How to Get Anyone's Attention

With all the noise today it's difficult to get someone to give you the attention you deserve. Here are three tips sure to get you noticed for the right reasons.  Read more

Yelp's Jeremy Stoppelman: 'What the Hell Am I Doing?' 

When Yelp launched in 2004, Jeremy Stoppelman and his co-founder thought they were super geniuses. But the site flopped.  Watch video

8 Reasons Not to Hire a PR Firm

If you find yourself agreeing with any of these statements, save your money. A PR firm isn't for you.  Read more

Marketing Lies & What They Really Mean

Find out what the top ten marketing messages really mean to your customers.  Read more

Creatively Kill the Competition: 5 Tips 

Vying to emerge ahead of your rivals? Here's what you need to know.  Watch video

The Perfectly Optimized Press Release

If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips.  Read more

5 Smart Ways to Use Holiday Downtime

With these five tips, you can make the most of the holidays to prepare you for the coming year.  Read more

Don't Delete Negative Comments. Say 'I'm Sorry' 

Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media.  Watch video

Greeting Card Etiquette: 4 Tips

Don't miss the opportunity to get noticed and make an impression with your seasons' greetings this year.  Read more

6 Ways to Get Customers to YES!

Influence your customers to buy from you using these six easy methods.  Read more

Distill Your Message to as Few Words as Possible

Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.  Read more

Retail Forecast: Lots of Good Cheer

Infographic: This season, shoppers will be out in full force. Here's a look at just how much they're planning to spend.  Read more

JJ Ramberg: Turn No Into Yes 

Even when a customer says no is the final answer, you can turn that around. JJ Ramberg, host of MSNBC's Your Business, explains how.  Watch video

5 Myths of Video Marketing (& How to Overcome Them)

Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies.  Read more

2 Tools That Turn Customers Into Cheerleaders

Incentivizing current customers to buy more and bring in new business is a huge opportunity you can't miss.  Read more

4 Ways to Take Advantage of Facebook Mobile Ads

You're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so.  Read more

Secret to Video That Drives Traffic (& Business) 

Don't just produce a video about your company executives, says Alison Provost, founder of video company TouchStorm. Do something else entirely.  Watch video

How to Bring Real-World Experiences Into Your Social Media 

Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses.  Watch video

4 Magic Questions That Create Success

These questions, answered in this order, transform you into an irreplaceable resource.  Read more

What Should My Marketing Goal Be? 

Brian Halligan, founder of HubSpot, answers questions about marketing in the new digital age.  Watch video

Do You Give Good 'Push'?

Here's how to use push notifications to engage your mobile customers and build brand loyalty.  Read more

How to Get the Perfect Marketing Hire 

Brian Halligan, founder of HubSpot, talks about his simple guide for hiring the next generation of marketing employees.  Watch video

A New Way to Think About Your Customers 

Brian Halligan, CEO of HubSpot, talks about how to reach customers and keep them coming back to your company site again and again.  Watch video