6 Publicity Lessons From Abraham Lincoln
Abraham Lincoln was an early master of public relations. On the anniversary of his birthday, here's what you can learn. Read more
Marketing
Recent Marketing Articles
Make Better Decisions Using Customer Data
Gathering data is not enough--it's what you do with it that drives profitable growth. Read more
Top 10 Influential Business Books of All Time
These ten books changed the business world forever. Read more
Avoid a Publicity Nightmare
Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake. Read more
A Lesson in Crisis Communication From Beyonce
Need to manage a public relations crisis? Take a page from Beyonce, who put her critics to shame. Read more
A Little Crazy, a Little Fun: Building the Right Company Culture
You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost. Read more
Seth Godin: Why Small Businesses Fail
The famous marketing expert explains how small businesses can hone their market efforts. Read more
Your Start-up Name Matters (A Lot) 
Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth. Watch video
Making of a Start-up Video
You have cash and you have employees. What comes next? For many start-ups, it's the promo video. Here's a look at how one start-up did it. View slideshow
Get Inside Your Customers' Heads: 3 Ways
Find new ways to mine the most important insights to improve the customer experience. Read more
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
Is Marketing Truly Necessary?
A marketing group is only useful if it's measurably increasing revenue or reducing sales costs. Read more
5 Reasons to Schedule More Business Lunches
Have an important meeting? Here are five reasons to do it over lunch, and some tips to make the most of it. Read more
4 Reasons Customers Won't Trust You
These four common (but easily-correctable) errors tell your customers you can't be trusted. Read more
How to Write an Insanely Popular Blog
The most popularly shared articles online, regardless of industry, topic, or even author, often share these similar traits. Read more
Must-Know Tips to Measure Your Mobile Marketing
Everyone has a cell phone, but mobile marketing is notoriously tough to analyze and measure. Here's how to start. Read more
3 Ways to Establish Your Company's Voice
Having a unique personality can help you stand out from your competitors. Here are some tips to spiff up your brand voice. Read more
How to Win When You're the Underdog
Yes, size matters. But it's not the only thing. An ecommerce entrepreneur shows how to compete when you're outmanned and out-spent. Read more
Put LinkedIn to Work For You: 7 Ways
LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts. Read more
3 Must-Have Goals at Tech Trade Show CES
Adjust your goals and strategies at industry trade shows as your company's needs change. Read more
Google's FTC Win: Web Businesses React
Many online companies are disappointed with the FTC's recent ruling on Google's search results. But some of Google's direct competitors are surprisingly supp... Read more
How to Get and Cultivate Customer Advocates
Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises? Read more
6 Ways to Enhance Your Credibility
You won't succeed in business if nobody believes in you. Here's how to make certain they do. Read more
10 Surprising Marketing Predictions For 2013
Get ahead of the curve on fast-moving, under-the-radar developments with these fresh ideas and trends to watch in the new year. Read more
Office Dream Day: Rocket Fuel for Your Brain
Ditch the brainstorming meetings. Forget the annual off-site. Let me introduce you to Dream Day, my office's creative time for collectively scheming ways to ... Read more
The Future of Sales Technology
Salespeople are always the early adopters. Here's where they (and you) are heading. Read more
Cars: The Next Big Advertising Platform?
Connected cars are taking mobile marketing to a whole new level. Here's what to expect. Read more
5 Tips for Rocking Your PR Around the Holidays
While your competitors are slowing down for the holiday season, here's why to ramp up your public relations--and five pro strategies for doing so. Read more
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
JJ Ramberg: Get Your Gift Noticed
The host of MSNBC's Your Business says now might not be the right time to send clients gifts. Here's why. Watch video
5 Most Inspirational Videos of 2012
These five short videos will remind you what's important in life and work. Read more
Move Your Client Conversation Forward: 3 Tips
The key to cross-selling is understanding the client's needs. Read more
5 Reasons Leadership Falls Flat
Although these errors are surprisingly common, they're easily overcome. Here's how. Read more
Gifting Customers: Dos & Don'ts
If you're sending a holiday gift to a customer, make sure it will build a better relationship. Read more
When Company Leaders Go Astray
Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails? Read more
