4 Keys to the Future of Social Web Marketing
Blink and you've missed a development on the social Web. GrowCo speaker Howard Tullman breaks down what marketers need to know to connect. Read more
Marketing
Recent Marketing Articles
6 Reasons Marketing to Hispanics Makes Sense
Here's why budgeting to target a Hispanic market is important, especially now. Read more
3 Ways to Plow Through a Rough Patch
As your business grows, so do the challenges you face. Three ways to power on through. Read more
Rule No. 1: Get to the Point
If you've got something to say, say it in as few words as possible. Read more
When Bad Things Happen to Good Presentations
It's hard enough to prepare for a speech. When the technology won't cooperate, you have to be ready to go to Plan B. Read more
9 Silly Mistakes That Marketers Make
If you want your marketing to increase sales, don't make these all-too-common blunders. Read more
6 Steps to Host a Successful LinkedIn Group
It's easy for neglect, spammers and poor practices to devalue a LinkedIn Group. Get back on track with advice from some pros. Read more
Attract a Huge Crowd With LinkedIn
Don't let your virtual and live events be a bust. Use these LinkedIn event-marketing strategies to create your A-list and fill those seats with just the righ... Read more
New Life for Old Brands
Finding new opportunities in reviving classic products. Read more
Your Business Needs a "Special Sauce"
The most successful businesses define what sets them apart--almost to the point of obsession. Read more
That's So 2012: Have Pinterest, Foursquare and Groupon Peaked?
Do you fall for social media marketing trends? Slow down and learn from a few whose stars may be fading. Read more
Try This Proven 3,500-Year-Old Sales Secret
Everyone has to sell something, sometime, even if it's just an idea. Here's a proven 3,500-year-old technique for making the sale. Read more
Do Customers Love You? 5 Questions to Ask
Want to be as adored by customers as Virgin Airlines? Get a solid foundation in place by thinking through this set of important questions. Read more
Where You Should Market Online
A recent study outlines online channel and social media activity for 33 different industries. Read more
Pitching Your Start-up? 5 Things to Master First
Whatever kind of company you are starting, you need to know how to talk about it from Day 1. Here are a PR pro's top tips for starting out with massive momen... Read more
I Lost $60-Flippin'-Thousand Dollars? Don't Let This Happen to You
Avoid these common--and very painful--digital marketing scenarios that can lead to thousands of wasted dollars. Read more
How to Evaluate a Market Strategy
These seven characteristics of market strategies actually generate sales. Read more
Before Delivering Your Next Speech, Ask These 4 Questions
Leaders rarely have enough time to prepare for the communicating they have to do. Here's a shortcut. Read more
Master the Art of Customer Loyalty
If you don't have a loyalty program, you're not taking advantage of your happiest customers. Here's how to get started. Read more
6 Ways to Get Noticed
Effective self-promotion lies somewhere between being a wallflower and a flaming narcissist. Find the sweet spot with these tips. Read more
On Social Media? Get Real or Die
For companies on social media, brand trust is the new economic currency. Fake it at your own peril. Read more
3 Words That Create Instant Credibility
Being a know-it-all is a great way to make people question your common sense. Read more
How to Use Graphics in Your Presentation
Here are five easy rules for when and how to put graphics in your presentations. Read more
Your Elevator Pitch Stinks. Here's How to Fix It
The old, boring elevator speech is dead. Finally. Use these four tips to create a pitch that doesn't sound like an outdated sales speech. Read more
Amateur's Guide to Great Business Videos
For start-ups, there's an efficient way to get a lot of attention for your limited time and money. Here's how to make great videos without killing yourself. Read more
The New Rules for Marketing
What works today is the exact opposite of what worked a decade ago. Read more
Case Study: Delta Market Research
Scam artists hijacked the company's name to run a check-cashing scheme. So it decided to fight back. Read more
Marketing Attribution: What You Need to Know
How do you evaluate the performance of print, TV, or banner ads? Here's how to assign credit to the right marketing channels. Read more
Make Your Slogan Ring True
How many times have you heard a company's tagline and thought, "yeah, right!" Here's how to avoid that fate--and make a promise to your customers you can act... Read more
6 Ways to Be More Compelling
Everyone has to sell something, most often themselves. Most pitches fall flat or offend. Here are six ways to make your offering compelling. Read more
Protecting Your Online Reputation from Trolls: 8 Tips
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
Perfect PR and SEO Relationship: 3 Tips
Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Here's how to make it work. Read more
Content Your Customers Actually Care About
Offer expertise and knowledge to help customers--don't just sell to them. Read more
The Real Reason Your Marketing Doesn't Work
You may have a bunch of demographic stats, but do you really understand how your customers feel? Read more
Big Presentation? Imagine It's Open Mic Night
Successful comedians are deft presenters. 8 comedy lessons to apply to your next business presentation. Read more