Marketing


Recent Marketing Articles

The Marketing Playbook Has Changed 

Brian Halligan, founder of HubSpot, talks about the challenges within the changing landscape of marketing.  Watch video

Be Honest: How Good Is Your Company Website? 

Brian Halligan, founder of HubSpot, talks about how creating good content and getting links back to your site can boost your business.  Watch video

Seth Godin: 5 Ways to Grow Your Market

The world's top marketing guru explains how to innovate your sales and marketing.  Read more

How Online Reviews Make (or Break) Your Business

Reviews matter more--much more--than you might think. Here's how to use the feedback to your advantage.  Read more

Inbound Marketing Is Simple. Show Your Customer Some Love 

Brian Halligan, founder of HubSpot, gives a 101 on inbound marketing and its benefits.  Watch video

Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)

Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business.  Read more

Modern Marketing: Turn Your Company Into a Magnet 

Brian Halligan, founder of marketing software company HubSpot, says you should toss out the rules of traditional marketing, and embrace a new philosophy.  Watch video

6 Sales Lessons From the Election

The recent election teaches important lessons about what really works in sales and marketing.  Read more

Reality Show Goes Inside the Place Memes Are Made

I Can Has Cheezburger and FAILBlog are (in)famous for making memes. Now they have a new reality series. Founder Ben Huh talks about letting Bravo's cameras i...  Read more

How to Be a Great Radio Guest

You may be a great speaker. But do you know how to shine on the radio?  Read more

Don't Sabotage Your Social Media: 6 Sure Ways

Here's a basic checklist to quickly make sure your social media tactics are on the right track.  Read more

Where CEOs Spend Their Time (& Money) on Social Media

A new survey shows that more small business owners are not only using social media but they are willing to pay for help.  Read more

5 Deadliest Marketing Sins

Sometimes your marketing messages can do more harm than good. Are you guilty of any of these mistakes?  Read more

Sell Like a Pro: 6 Easy Rules

Top sales guru Jeff Thull, in his book Exceptional Selling , offers some unique perspective on closing the sale.  Read more

How to Handle a Manipulative Employee

The five warning signs that a employee is trying to manipulate you... and what to do if they are.  Read more

How an Entrepreneur Became the Go-To Spokesman for U.S. Manufacturing

Drew Greenblatt, president of Marlin Steel, routinely gets covered in the media, testifies before Congress, and writes and speaks nationwide--and could be an...  Read more

Become a World-Changing Thought Leader

Inc. editor-at-large Leigh Buchanan interviews Clay Christensen's publicity advisor about how entrepreneurs can be thought leaders too.  Read more

7 Secrets for Hiring Great Employees

The most successful bosses share their secret hiring techniques.  Read more

How to Make Your B2B Content Sexy

Don't dismiss the power of great content. You could be missing tons of new traffic to your website and the sales it will surely produce.  Read more

Explore a Seemingly Unrelated Industry for a Day

Where will you find your next powerful idea? It might just be when you take a close look at a different business.  Read more

Avoid Social Networking Pitfalls: 4 Tips

Social networking can be hazardous to your corporate health. Here are four potential hurdles and how to overcome them.  Read more

Take Advantage of the Recovering Economy: 5 Tips

Use these five tips to adapt your sales and marketing efforts to the improving U.S. economy.  Read more

6 Ways to Spoil Great PR Opportunities

Recognize any of the behaviors on this list? If so, you might be getting in the way of your company getting good PR.  Read more

Why You Need to Tell Stories

Using stories to describe your product helps employees, customers, and press understand how it works in the real world, not in a presentation deck.  Read more

The Secrets of Exceptional Marketers

Here are the five best strategic marketing ideas of the past decade.  Read more