Marketing


Recent Marketing Articles

The Future of Sales Technology

Salespeople are always the early adopters. Here's where they (and you) are heading.  Read more

Cars: The Next Big Advertising Platform?

Connected cars are taking mobile marketing to a whole new level. Here's what to expect.  Read more

5 Tips for Rocking Your PR Around the Holidays

While your competitors are slowing down for the holiday season, here's why to ramp up your public relations--and five pro strategies for doing so.  Read more

Don't Make This Common Year-End Mistake

The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business.  Read more

JJ Ramberg: Get Your Gift Noticed 

The host of MSNBC's Your Business says now might not be the right time to send clients gifts. Here's why.  Watch video

5 Most Inspirational Videos of 2012

These five short videos will remind you what's important in life and work.  Read more

Move Your Client Conversation Forward: 3 Tips

The key to cross-selling is understanding the client's needs.  Read more

5 Reasons Leadership Falls Flat

Although these errors are surprisingly common, they're easily overcome. Here's how.  Read more

Gifting Customers: Dos & Don'ts

If you're sending a holiday gift to a customer, make sure it will build a better relationship.  Read more

When Company Leaders Go Astray

Not all press is good press. Just ask McAfee. What should a company do when its leader, founder or endorser goes off the rails?  Read more

How To Commandeer a Trade Show: 4 Tips

Don't have $35,000 for trade-show real estate? No problem! These guerrilla marketing tips will get you noticed anyway.  Read more

The Key to a Winning Sales Message

Sales messages must show, rather than tell, why customers should buy.  Read more

6 Tips for Maximizing Corporate Gifting

Don't let your corporate holiday gifts go unnoticed. Follow these tips to properly show your appreciation.  Read more

Keep It Real: How to Stay Authentic As You Grow

As a business grows, it's important to maintain the authenticity that consumers fall in love with.  Read more

How to Land a Celebrity Co-founder

The founders of celebrity-backed businesses like Shoedazzle and BeachMint share their secrets for landing a celebrity co-founder.  Read more

Ask Questions That Are Easy for Your Community to Answer 

Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media.  Watch video

No. 1 Marketing Mistake You're Making

Marketers need to inject a bit of this into their efforts to catch the most customers.  Read more

How to Get Anyone's Attention

With all the noise today it's difficult to get someone to give you the attention you deserve. Here are three tips sure to get you noticed for the right reasons.  Read more

Yelp's Jeremy Stoppelman: 'What the Hell Am I Doing?' 

When Yelp launched in 2004, Jeremy Stoppelman and his co-founder thought they were super geniuses. But the site flopped.  Watch video

8 Reasons Not to Hire a PR Firm

If you find yourself agreeing with any of these statements, save your money. A PR firm isn't for you.  Read more

Marketing Lies & What They Really Mean

Find out what the top ten marketing messages really mean to your customers.  Read more

Creatively Kill the Competition: 5 Tips 

Vying to emerge ahead of your rivals? Here's what you need to know.  Watch video

The Perfectly Optimized Press Release

If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips.  Read more

5 Smart Ways to Use Holiday Downtime

With these five tips, you can make the most of the holidays to prepare you for the coming year.  Read more

Don't Delete Negative Comments. Say 'I'm Sorry' 

Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media.  Watch video

Greeting Card Etiquette: 4 Tips

Don't miss the opportunity to get noticed and make an impression with your seasons' greetings this year.  Read more

6 Ways to Get Customers to YES!

Influence your customers to buy from you using these six easy methods.  Read more

Distill Your Message to as Few Words as Possible

Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.  Read more

Retail Forecast: Lots of Good Cheer

Infographic: This season, shoppers will be out in full force. Here's a look at just how much they're planning to spend.  Read more

JJ Ramberg: Turn No Into Yes 

Even when a customer says no is the final answer, you can turn that around. JJ Ramberg, host of MSNBC's Your Business, explains how.  Watch video

5 Myths of Video Marketing (& How to Overcome Them)

Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies.  Read more

2 Tools That Turn Customers Into Cheerleaders

Incentivizing current customers to buy more and bring in new business is a huge opportunity you can't miss.  Read more

4 Ways to Take Advantage of Facebook Mobile Ads

You're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so.  Read more

Secret to Video That Drives Traffic (& Business) 

Don't just produce a video about your company executives, says Alison Provost, founder of video company TouchStorm. Do something else entirely.  Watch video

How to Bring Real-World Experiences Into Your Social Media 

Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses.  Watch video