Marketing


Recent Marketing Articles

Greeting Card Etiquette: 4 Tips

Don't miss the opportunity to get noticed and make an impression with your seasons' greetings this year.  Read more

6 Ways to Get Customers to YES!

Influence your customers to buy from you using these six easy methods.  Read more

Distill Your Message to as Few Words as Possible

Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.  Read more

Retail Forecast: Lots of Good Cheer

Infographic: This season, shoppers will be out in full force. Here's a look at just how much they're planning to spend.  Read more

JJ Ramberg: Turn No Into Yes 

Even when a customer says no is the final answer, you can turn that around. JJ Ramberg, host of MSNBC's Your Business, explains how.  Watch video

5 Myths of Video Marketing (& How to Overcome Them)

Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies.  Read more

2 Tools That Turn Customers Into Cheerleaders

Incentivizing current customers to buy more and bring in new business is a huge opportunity you can't miss.  Read more

4 Ways to Take Advantage of Facebook Mobile Ads

You're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so.  Read more

Secret to Video That Drives Traffic (& Business) 

Don't just produce a video about your company executives, says Alison Provost, founder of video company TouchStorm. Do something else entirely.  Watch video

How to Bring Real-World Experiences Into Your Social Media 

Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses.  Watch video

4 Magic Questions That Create Success

These questions, answered in this order, transform you into an irreplaceable resource.  Read more

What Should My Marketing Goal Be? 

Brian Halligan, founder of HubSpot, answers questions about marketing in the new digital age.  Watch video

Do You Give Good 'Push'?

Here's how to use push notifications to engage your mobile customers and build brand loyalty.  Read more

How to Get the Perfect Marketing Hire 

Brian Halligan, founder of HubSpot, talks about his simple guide for hiring the next generation of marketing employees.  Watch video

A New Way to Think About Your Customers 

Brian Halligan, CEO of HubSpot, talks about how to reach customers and keep them coming back to your company site again and again.  Watch video

The Marketing Playbook Has Changed 

Brian Halligan, founder of HubSpot, talks about the challenges within the changing landscape of marketing.  Watch video

Be Honest: How Good Is Your Company Website? 

Brian Halligan, founder of HubSpot, talks about how creating good content and getting links back to your site can boost your business.  Watch video

Seth Godin: 5 Ways to Grow Your Market

The world's top marketing guru explains how to innovate your sales and marketing.  Read more

How Online Reviews Make (or Break) Your Business

Reviews matter more--much more--than you might think. Here's how to use the feedback to your advantage.  Read more

Inbound Marketing Is Simple. Show Your Customer Some Love 

Brian Halligan, founder of HubSpot, gives a 101 on inbound marketing and its benefits.  Watch video

Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)

Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business.  Read more

Modern Marketing: Turn Your Company Into a Magnet 

Brian Halligan, founder of marketing software company HubSpot, says you should toss out the rules of traditional marketing, and embrace a new philosophy.  Watch video

6 Sales Lessons From the Election

The recent election teaches important lessons about what really works in sales and marketing.  Read more

Reality Show Goes Inside the Place Memes Are Made

I Can Has Cheezburger and FAILBlog are (in)famous for making memes. Now they have a new reality series. Founder Ben Huh talks about letting Bravo's cameras i...  Read more

How to Be a Great Radio Guest

You may be a great speaker. But do you know how to shine on the radio?  Read more

Don't Sabotage Your Social Media: 6 Sure Ways

Here's a basic checklist to quickly make sure your social media tactics are on the right track.  Read more

Where CEOs Spend Their Time (& Money) on Social Media

A new survey shows that more small business owners are not only using social media but they are willing to pay for help.  Read more

5 Deadliest Marketing Sins

Sometimes your marketing messages can do more harm than good. Are you guilty of any of these mistakes?  Read more

Sell Like a Pro: 6 Easy Rules

Top sales guru Jeff Thull, in his book Exceptional Selling , offers some unique perspective on closing the sale.  Read more

How to Handle a Manipulative Employee

The five warning signs that a employee is trying to manipulate you... and what to do if they are.  Read more

How an Entrepreneur Became the Go-To Spokesman for U.S. Manufacturing

Drew Greenblatt, president of Marlin Steel, routinely gets covered in the media, testifies before Congress, and writes and speaks nationwide--and could be an...  Read more

Become a World-Changing Thought Leader

Inc. editor-at-large Leigh Buchanan interviews Clay Christensen's publicity advisor about how entrepreneurs can be thought leaders too.  Read more

7 Secrets for Hiring Great Employees

The most successful bosses share their secret hiring techniques.  Read more

How to Make Your B2B Content Sexy

Don't dismiss the power of great content. You could be missing tons of new traffic to your website and the sales it will surely produce.  Read more

Explore a Seemingly Unrelated Industry for a Day

Where will you find your next powerful idea? It might just be when you take a close look at a different business.  Read more