Marketing


Recent Marketing Articles

3 Biggest Entrepreneur Opportunities Over the Next 3 Years

By Michael Lazerow |  Mar 13, 2012

The cost of starting a business today is lower than ever. If you have an idea, pursue it. Or give one of these three arenas a hard look. I would (if I weren'...  Read more


Get Great PR: 7 Things You Must Do

By Scott Steinberg |  Mar 13, 2012

In the quest to win the hearts and minds of the press, you're going to have to do all the work.  Read more


Anticipate Your Customer's Next Click

By Tara Hunt |  Mar 12, 2012

How to fine-tune your website to give your customers exactly what they're looking for.  Read more


Advertising Overload: Are You Guilty?

By Erik Sherman |  Mar 9, 2012

New research on just how many marketing messages it takes to completely turn off a customer.  Read more


Become a Household Name: 5 Tips

By Scott Steinberg |  Mar 7, 2012

You're no celebrity entrepreneur--but that doesn't mean you can't grab a little bit of the spotlight.  Read more


Building Ads in the 21st Century and Beyond

By KC Ifeanyi |  Mar 5, 2012

CEO of award winning digital ad agency AKQA Tom Bedecarre tells us how his independent company has become an industry titan.  Read more


How Limbaugh's Gaffe Tainted Unwitting Brands

By Erik Sherman |  Mar 5, 2012

What if your brand was sucked into a controversy it had nothing to do with? Here's how it happens.  Read more


Is That PR Agency Blowing Smoke?

By Saretta Holler Brown |  Mar 5, 2012

Look for these 3 warning signs to see whether that PR 'star' is just offering empty promises & hot air.  Read more


Ben Huh's Secret to Building an Audience Online

By Nicole Carter and Tim Rice |  Mar 1, 2012

Cheezburger Network CEO Ben Huh oversees 60 humor websites like the I Can Has Cheezburger cat blog. Forget viral hits. He says user loyalty--his net...  Watch video


Your Homemade Website Isn't Cutting It Anymore

By Jon Gelberg |  Mar 1, 2012

Americans spent $200 billion online in 2011. The opportunity for retailers is huge--but you're not going to grab it with a DIY website.  Read more


Facebook Mobile Ads: Don't Believe the Hype

By Erik Sherman |  Mar 1, 2012

Why you should think twice about an advertising scheme coming from a company that's about to IPO.  Read more


8 Food Rules for Start-ups

By Chris Mueller |  Feb 29, 2012

To build a better company culture, start in the kitchen. Here are the 8 delicious ways we fuel our company's growth.  Read more


How to Be Your Own PR Rep

By Scott Gerber |  Feb 29, 2012

You don't need to hire a firm to handle public relations. You can do it yourself. Here's how from Scott Gerber, founder of the Young Entrepreneur Council, an...  Watch video


How Savvy Start-ups Get Attention at SXSW

By Tara Hunt |  Feb 29, 2012

It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past.  Read more


Choosing A Market? Follow 2 Rules

By Michael Lazerow |  Feb 28, 2012

How this serial entrepreneur knew June 2007 was the right time to start a company that would build social media apps for Facebook.  Read more


Richard Alf, 1952-2012

By Jeff Bailey |  Feb 28, 2012

He co-founded, bankrolled, and organized Comic-Con at 17 years old. Here's how Richard Alf did it.  Read more


What the Oscars Really Tell Us

By Damian Bazadona |  Feb 27, 2012

In a sea of Hollywood hype, the Academy Awards offer up a reality check. (No, really.)  Read more


New Concept? Ask These 3 Questions First

By Frank Addante |  Feb 24, 2012

To rigorously evaluate a new idea, business plan, sales pitch, or product feature, be sure you ask these three simple questions. They will save you.  Read more


How to Sell Like a Fighter Pilot

By Geoffrey James |  Feb 24, 2012

A former fighter pilot explains how to use military discipline to increase your sales figures.  Read more


It Shouldn't Take a Genius to Understand You

By Garry Tan |  Feb 22, 2012

So, you're smart. But stop it already with the inflated vocabulary. To make the biggest impact, take a cue from the simplicity of Apple's branding and ditch ...  Read more


5 Business Tips From the Campaign Trail

By Steve Cody |  Feb 21, 2012

It's not all Super PACs and mudslinging. In fact, every business executive can learn valuable lessons from inside the Beltway and on the campaign trail.  Read more


Do You Need A PR Firm?

By Margaret Heffernan |  Feb 21, 2012

A serial entrepreneur describes her public relations mistakes--so you don't make the same ones.  Read more


Content Marketing: Tips for a No-Fail Strategy

By Jon Gelberg |  Feb 21, 2012

Don't just publish a blog willy nilly. Plan, set goals, and--most importantly--know what you're getting into.  Read more


Mobile Sales Lessons From Girl Scout Cookies

By Howard Greenstein |  Feb 20, 2012

What does a pet product start-up have in common with a Girl Scout selling cookies? They can both teach you about mobile payments.  Read more


10 Meaningless Sales Terms

By Jeff Haden |  Feb 16, 2012

At one time, these phrases made a real impact on potential customers. Not anymore.  Read more