Marketing


Recent Marketing Articles

Remember the Company You Don't Want Yours to Be

When you're building a start-up, it's easy to lose sight of your original vision. I learned the incredible importance of knowing precisely where you don't wa...  Read more

The New Rules of Viral Videos

They're getting longer and funnier--and they're barely recognizable as advertisements.  Read more

5 Tips for Winning a Debate

You might not be on a national stage like Mitt Romney and President Obama, but you can take some cues from the pros. Here's how to win even the most casual d...  Read more

Have the Best Trade Show Schwag

Schwag, when done right, can reap big rewards. Here are the three things to keep in mind when preparing for your next conference.  Read more

Create a Scalable Brand

Your brand is the core of your marketing strategy. Jackie Yeaney of Red Hat shares her thoughts on how the brand fuels marketing investments that drive reven...  Read more

Tim Cook's Apology: the Good, Bad & Ugly

Apple screwed up, and admitted it. Here are some of the highlights--and lowlights--of Tim Cook's 'We fell short' letter.  Read more

We All Scream for Customer Insights

Nothing drives home the importance of customer feedback like standing on a street corner handing out ice cream samples. Here are the lessons we learned.  Read more

'As Soon As the Site Is Down, Nothing Matters' 

Last year, hackers took down music distribution site SoundCloud for 36 hours. Co-founder Alex Ljung explains how SoundCloud responded to millions of infuriat...  Watch video

7 Ways to Make Customers Love You

Follow these simple rules and you'll have customers buying from you again and again and again.  Read more

Another Sign 'Artisanal' Has Jumped the Shark

David Rees started an artisanal pencil-sharpening business--and wrote a book about it. Only he's not so eager to laugh at his own joke.  Read more

Why Good Products Don't Equal Success

Andrew Strube, inventor of Strube Stink Bug Traps, is an example of why you need a sound business model, not just a well-designed product, to create growth.  Read more

Sponsoring an Event? Tips to Maximize Your Return

Don't just slap your brand on a banner and call it a day. Here's how to get the most from your event marketing dollars.  Read more

Case Study: Feds Crack Down on Buckyballs

When Buckyballs was sued by the Consumer Product Safety Commission, it begged the question: Can a company really fight the feds and win?  Read more

How Your Tech Team Can Help Win Clients

A software company hosts a hackathon and lets its engineers mingle with customers. The results may surprise you.  Read more

Why Zombies Are Good for Business

How one company livened up sales by playing dead.  Read more

Can't Get Good PR? 4 Things You're Doing Wrong

It's hard to get noticed in a crowded field of start-ups. Don't make it even harder on yourself.  Read more

You've Outgrown Your Marketing Plan. Now What?

Your ad hoc marketing plan may have worked to get your company where it is now, but chances are it won't drive your future success.  Read more

How to Find and Leverage an Investment Banker

A good investment banker is more than just a deal-maker; they can also provide important insights about your business and industry.  Read more

Top 3 Ways to Waste Marketing Dollars

It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash.  Read more

Managing Your Company's Facebook Page Just Got Easier

Based on feedback from business customers, Facebook announced a few new features, including its new Page Manager app.  Read more

Get Complainers Off Your Back: 5 Tricks

Use this sure-fire method to turn workplace whiners back into productive team members.  Read more

Already a Decent Speaker? Here Are 5 Expert Tips

Every great leader must be adept at making presentations. Here's how to perfect yours.  Read more

iPhone 5 & the Myth of Steve Jobs

It's time to retire the myth that Steve Jobs' bad behavior was essential to Apple's success.  Read more

Cure for Work Stress

Change the way you think about the future, and you can reduce (or even eliminate) stress.  Read more

8 Steps to Make a Great Speech

Conventions got speechmaking top of mind? You, too, can deliver an impressive presentation--at or above an eighth-grade level.  Read more