Remember the Company You Don't Want Yours to Be
When you're building a start-up, it's easy to lose sight of your original vision. I learned the incredible importance of knowing precisely where you don't wa... Read more
Marketing
Recent Marketing Articles
The New Rules of Viral Videos
They're getting longer and funnier--and they're barely recognizable as advertisements. Read more
5 Tips for Winning a Debate
You might not be on a national stage like Mitt Romney and President Obama, but you can take some cues from the pros. Here's how to win even the most casual d... Read more
Have the Best Trade Show Schwag
Schwag, when done right, can reap big rewards. Here are the three things to keep in mind when preparing for your next conference. Read more
Create a Scalable Brand
Your brand is the core of your marketing strategy. Jackie Yeaney of Red Hat shares her thoughts on how the brand fuels marketing investments that drive reven... Read more
Tim Cook's Apology: the Good, Bad & Ugly
Apple screwed up, and admitted it. Here are some of the highlights--and lowlights--of Tim Cook's 'We fell short' letter. Read more
We All Scream for Customer Insights
Nothing drives home the importance of customer feedback like standing on a street corner handing out ice cream samples. Here are the lessons we learned. Read more
'As Soon As the Site Is Down, Nothing Matters' 
Last year, hackers took down music distribution site SoundCloud for 36 hours. Co-founder Alex Ljung explains how SoundCloud responded to millions of infuriat... Watch video
7 Ways to Make Customers Love You
Follow these simple rules and you'll have customers buying from you again and again and again. Read more
Another Sign 'Artisanal' Has Jumped the Shark
David Rees started an artisanal pencil-sharpening business--and wrote a book about it. Only he's not so eager to laugh at his own joke. Read more
Why Good Products Don't Equal Success
Andrew Strube, inventor of Strube Stink Bug Traps, is an example of why you need a sound business model, not just a well-designed product, to create growth. Read more
Sponsoring an Event? Tips to Maximize Your Return
Don't just slap your brand on a banner and call it a day. Here's how to get the most from your event marketing dollars. Read more
Case Study: Feds Crack Down on Buckyballs
When Buckyballs was sued by the Consumer Product Safety Commission, it begged the question: Can a company really fight the feds and win? Read more
How Your Tech Team Can Help Win Clients
A software company hosts a hackathon and lets its engineers mingle with customers. The results may surprise you. Read more
Why Zombies Are Good for Business
How one company livened up sales by playing dead. Read more
Can't Get Good PR? 4 Things You're Doing Wrong
It's hard to get noticed in a crowded field of start-ups. Don't make it even harder on yourself. Read more
You've Outgrown Your Marketing Plan. Now What?
Your ad hoc marketing plan may have worked to get your company where it is now, but chances are it won't drive your future success. Read more
How to Find and Leverage an Investment Banker
A good investment banker is more than just a deal-maker; they can also provide important insights about your business and industry. Read more
Top 3 Ways to Waste Marketing Dollars
It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash. Read more
Managing Your Company's Facebook Page Just Got Easier
Based on feedback from business customers, Facebook announced a few new features, including its new Page Manager app. Read more
Get Complainers Off Your Back: 5 Tricks
Use this sure-fire method to turn workplace whiners back into productive team members. Read more
Already a Decent Speaker? Here Are 5 Expert Tips
Every great leader must be adept at making presentations. Here's how to perfect yours. Read more
iPhone 5 & the Myth of Steve Jobs
It's time to retire the myth that Steve Jobs' bad behavior was essential to Apple's success. Read more
Cure for Work Stress
Change the way you think about the future, and you can reduce (or even eliminate) stress. Read more
8 Steps to Make a Great Speech
Conventions got speechmaking top of mind? You, too, can deliver an impressive presentation--at or above an eighth-grade level. Read more
