Marketing


Recent Marketing Articles

All the President's Mail

By Mike Hofman |  Nov 1, 2001

Peter Valcarce is a direct marketer with a mission: to get Republicans elected.  Read more

Direct Mail Dos and Dont's

By Jennifer A. Redmond |  Oct 31, 2001

Our postal system is the latest victim of terrorist attacks. How can the $528 billion direct-mail industry avoid becoming a casualty? We spoke with direct...  Read more

Survival Tactics: Sales Strategies

By Jennifer A. Redmond |  Oct 29, 2001

In a turbulent economy, marketing and sales strategies must be altered. Here' s a sampling of the new approaches companies in a variety of industries are ...  Read more

Business Cards that Work!

By Rhonda Abrams |  Oct 11, 2001

Everyone in business needs a business card. It' s the most important marketing item you have. It' s also the smallest, typically the least expensive, and,...  Read more

A Mid-Sized Retailer Goes One to One

By Don Peppers |  Oct 1, 2001

Independent grocer Green Hills Farms combines old-fashioned hospitality and some newfangled one-to-one marketing to compete with the big supermarket chains.  Read more

Don't Stop the Presses, Part 1

By David Townsend |  Sep 7, 2001

OK, I admit it: I'm a closet print lover. Always have been and, I guess, always will be. Nothing can compare with the heft of fine paper, th...  Read more

Gender Benders, Rejoice

By Mike Hofman |  Sep 1, 2001

The origins of Avon.  Read more

Multimedia Marketing: CD-ROM Business Cards

By Jaime Medovitch |  Aug 24, 2001

Any savvy online business owner understands the importance of promotion. Promotion drives people to your Web site. Among the most common and basic ...  Read more

PR Under Pressure

By Michael Schildberger |  Aug 13, 2001

As Managing Director of a publicly traded company that ran short of cash, I've had to face the focus of creditors, shareholders, and, of course, the media...  Read more

How do I access names for my marketing database?

Aug 7, 2001

Marketing & Advertising mentor Lisa H. Buksbaum responds: Try to find a mentor or colleague in a comparable business to yours and se...  Read more

How do I market to agencies rather than consumers?

Aug 7, 2001

Marketing & Advertising mentor Lisa H. Buksbaum reponds to the following question from an inc.com user: There is a lot of inform...  Read more

Directory of Organizations Promoting Independent Businesses

Aug 7, 2001

1000 FRIENDS OF IOWA , Fights sprawl malls and sponsors "buy local" campaigns. 3524 Sixth Avenue, Des Moines, IA 50313; 515-288-5364; fax,...  Read more

Following Up on News Releases: When and How

By Jeffery Orenstein |  Jul 18, 2001

Suppose you send an important news release to a media list and get no response. Do you just chalk it up to bad luck or should you follow up to incr...  Read more

Become a Visitor Favorite

By Todd Gandy |  Jul 13, 2001

Many visitors will find you the first time by using search engines or by following a link from another site. But you can't depend on that method to...  Read more

How to Add Value to Customer Relationships

By Craig Woirhaye |  Jun 29, 2001

Once an organization decides to become customer-focused, the next step is to transform into a customer-driven entity. But how do you begin? ...  Read more

Is the Web the best place to market and sell craft items?

Jun 26, 2001

Sales and Customer Service mentor Lillian Vernon responds to the following question from an inc.com user: I design floral wreath...  Read more

Fake Jobs Convert Real Members

By Stacey Smith Lang |  Jun 15, 2001

Would you make a good Superhero? How about a cushy White House job as a "Pronunciation Strategery Specialist"? If these jobs sound too bizarre to be true,...  Read more

What are the top marketing magazines and databases?

Jun 14, 2001

Marketing & Advertising mentor Lisa H. Buksbaum responds: The top marketing magazines and databases include: Read more

Making Your Story Compelling to the Media

By Kimberly McCall |  Jun 1, 2001

In trying to write a story about a Massachusetts company that had announced a large contract with the Navy, I worked with its in-house PR person and left ...  Read more

Online Public Relations Tools

By Larry Getlen |  May 30, 2001

Here are several online tools for getting the word out about your product or service.  Read more

A Web Tale: Site Development, Spam and Search Engines

By Kimberly McCall |  May 22, 2001

If you don't speak the language, it's tricky to find a web site expert who doesn't leave you feeling stunned and a tad obtuse. Professionals dedicated to ...  Read more

Gather E-Mail Addresses for Your E-Zine

By Nicole Bishop |  May 3, 2001

Put your e-zine subscription form on all your Web pages, and give your visitors a good incentive to sign up -- not just that it is free. ...  Read more

What software do you recommend for distributing e-mail newsletters?

By Jennifer A. Redmond |  May 2, 2001

We posed that question to several inc.com mentors. Here are their responses: Paul Edwards, Running a One-Person Business m...  Read more

Publishing E-Mail Newsletters

By Chris Pirillo |  May 2, 2001

Select Your Software You probably rely on some sort of postal service to transport mail from your home or business to anot...  Read more

Marketing a Low-Budget Service Site

By Nicole Bishop |  Apr 26, 2001

You have a Web site for your service business. You have a max of $1,000 a month to spend on marketing. What do you do? The objective ...  Read more

Why the E-mail Explosion Has Yet to Leave Snail Mail in the Dust

Apr 19, 2001

E-mail, without doubt, is the Internet' s killer app. It is among the first services users get hooked to when they log on to the Internet. During the past...  Read more

How can I sell my concept to a company that could incorporate it into their existing product line?

Apr 18, 2001

Sales mentor Pat Cavanaugh responds to the following question from an inc.com user: I would like to know more about concept se...  Read more

Ace Distribution Takes Legwork

By Ilan Mochari |  Apr 1, 2001

Here's how playing detective helped this education-products vendor to revamp his distribution strategy.  Read more

Letters

By Inc. staff |  Mar 1, 2001

Readers respond to recent Inc. articles, including the "South Shall Ride Again," "What Do Teens Really Want?" and "The ABCs of Profit".  Read more

Track Your Press Coverage

By Julie Martin |  Jan 31, 2001

Various methods you can use to track what's written about your company.  Read more

Leisure Industry Associations

By Carole Matthews |  Jan 29, 2001

Industry-specific associations can help you research hard-to-find details about the industry you're in and offer valuable networking opportunities with bu...  Read more

Retail Associations

By Carole Matthews |  Jan 29, 2001

Industry-specific associations can help you research hard-to-find details about the industry you're in. They can also offer valuable networking opportunit...  Read more

Viral Marketing: Worth Catching

By David Cotriss |  Jan 5, 2001

Viral (or word-of-mouth) marketing is an excellent way to market your Web site for very little money because it exploits pre-existing communication lines bet...  Read more

The Zealot: Mission Critical

By Thea Singer |  Jan 1, 2001

Sometimes the fastest way to get a job done is to start your own company.  Read more

Forgo the Trade Shows?

By Susan Greco |  Jan 1, 2001

Some entrepreneurs who sell their products to big retailers have decided to forgo more generic trade shows.  Read more