Exploiting Sales Inquiries
Use the following tips as a guideline when sending out sales literature. Read more
Marketing
Recent Marketing Articles
Structure of a Great Sales Letter
Here's a format for creating an effective sales letter. Read more
The Core of Successful Marketing
The 8 characteristics of every effective marketing plan Read more
Turn a Literature Follow-Up Call into an Appointment
You've sent a mailing to your prospect. Now follow up with a phone call that will get you an appointment. Read more
The Right Voice-Mail Message Will Get You Through
When cold calling, leave a voice-mail message that encourages prospects to call back. Read more
Moving Pictures
The co-owner of the Virtual Loom reviews LMSoft Presenter 2.1, a multimedia program for creating colorful, animated presentations. Read more
Maximizing Your Marketing
You can target your core audience online. Read more
Seinfeld Lives! (Well, Sort Of)
During its eight years on television, Seinfeld portrayed the idiosyncrasies of many local New York businesses. Here's how the owners of featured bus... Read more
Unleash the Power of the National Media, Advertising and Public Relations Article
Three dogs, two guys, and one 59-cent biscuit cutter add up to powerful national public relations. Read more
Make Someone Happy -- Your Customer
Making customers happy is the key to keeping them, says the founder of one of the country's premier direct mail businesses. Here are suggestions for maintain... Read more
Multilevel Mischief
CEO Brodsky recounts the experiences of a friend who went to work for a multilevel marketing company. He explains why very few people get rich from MLM ventu... Read more
When Buzz Goes Bad
How a company handles adversity, and the bad buzz that swirls in its wake, is a true test of its operations and management. Read more
Making That Newsletter Sing
Make your newsletter an effective marketing tool. Read more
The Adventures of Pitchman
Howard Getson, president and cofounder of IntellAgent Control Corp., has raised substantial capital with an aggressive and obnoxious approach inspired by jun... Read more
I Never Know How to Start a Cold Call. Any Advice?
An art consultant shares her strategy for making cold calls. Read more
Start-up Covets Spokes of Northwest's Hub
Start-up airline Pro Air Inc. hopes to win over customers from Northwest Airlines with lower airfares, higher-quality service, and a focus on business travel... Read more
Can You Become a Public Company Without Realizing It?
Yes. Here's one way a company might become a de facto public company. Read more
Books to Go Public By
Three guides to help kick-off your company's journey to Wall Street. Read more
Inside-Out Marketing
Mogens Smed, CEO of Smed International Inc., presents his company's chaotic, overcrowded headquarters to customers as a working showroom of the office furnit... Read more
The Medium Is the Message, Marketing Via the Internet Article
Technology, when used correctly, can be a great way to attract media attention. Read more
Cavorting with the Customers
The interactive CD-ROM helps customers find a perfect match for their needs. Read more
Frugal Move: An Online Catalog
It's cheaper to put it online than to spend cash on four-color printing and postage. Read more
Investments in Customer Confidence
Keeping customers ahead of the curve instills faith and trust -- and can help build repeat business. Read more
Look Before You Leap
Even the smallest tweaks in a direct-mail campaign can have significant impact on sales. Read more
Aim for the Bullseye, Direct Mail Article
A highly targeted marketing campaign results in valuable leads and increased sales. Read more
Brewing Brand Management
One entrepreneur keeps tabs on the companies he admires. Read more
Big Guys Buy More
A newsletter publisher discovered a profitable alternative to direct mail. Read more
Please Screen Our References, Prospecting Article
Make your proposal stand out from others by including a video of customer testimonials. Read more
Outstanding in the Field, Training Article
This landscaping company beautifies public locations for free while training new employees. Read more
If You've Got It, Flaunt It
A temp agency rolls out its latest sales tool--a CD-ROM showcasing its pool of graphic design talent--and leaves trade show attendees with a lasting impression. Read more
Celebration for Promotion
A restaurateur develops an innovative marketing technique to attact new customers. Read more
A Year of Working Successfully
Use marketing giveaways that help set your company apart from the rest. Read more
Blueprint for Buyers
Redesigning product literature to reflect customers' needs helps make a sale. Read more
