Some are calling him the next Tony Robbins. Most who attend his conferences claim that it’s a life-changing experience. And no one who has met him will deny the authenticity in which this “Millionaire Messenger” delivers his expertise in hopes of helping others achieve their dreams.
Brendon Burchard—New York Times bestselling author, founder of Experts Academy, and one of the top business and motivational trainers in the world—is here today to answer my questions about how to develop an expert status and build a business that will make a difference in the lives of others. This business, he claims, will reward you with great personal satisfaction and financial growth. Sure, I balked a little at that claim too! But after reading The Millionaire Messenger I’m a believer! I hope you enjoy this interview as much as I have.
Don’t miss my in-person interview with Brendon: download the podcast here.
Q. Brendon, in your new book, The Millionaire Messenger, you claim that nearly everyone has an “expert” within themselves and can leverage that expertise to create a profitable business. How do you know that to be true?
A. It’s pretty easy to separate fact from fiction in the business world, and the fact that I went from a broke, unknown entrepreneur to making $4.6 million in less than 24 months was a pretty good indicator. Better yet, my clients and our seminar alumni have landed on the New York Times bestseller lists and just about every major media outlet in the world. They’ve also made more income and impact than they ever imagined possible. All they had to do was define or create their expertise, then package it into products and programs that served others and could be sold to the marketplace. Essentially, they productized and monetized their knowledge, experience and wisdom in life or in business. Parents are looking for solid parenting advice, business people are looking for strategies that can help them achiever higher performance, the masses are looking for advice on nutrition, health, financial advice—all these are opportunities to serve (and build a fortune) with what you know.
Q. Some doubt the value of their knowledge. What initial steps will help to confirm that there is a market for the information that someone wishes to deliver?
A. Look to the marketplace: where there are people who have problems and ambitions, there is a market for experts and advice gurus. I’d simply search the web for the audience you are hoping to serve—whether entrepreneurs, executives, teens, moms, etc.—and I’d see what’s on their mind. Release a blog or video, or post on Facebook and Twitter and add value and start a conversation with them. You’ll know very quickly if people are receptive to your advice and perspective. Regardless, never let your small business make you small minded. If you doubt your worth or undervalue your voice in this world, you’ll never begin and build something great or better yourself or others.
Q. How can an expert best attract influential marketers to promote his/her products and information?
A. For some odd reason, people think that getting ahead in the expert space must be different than getting ahead in the rest of the world, but it isn’t. You get promotional partners by adding value and avoiding what I call “secretitis.” The book and movie The Secret perpetuated this long-held myth in the personal development world that says, “Ask and you shall receive.” So, newbies in business and the expert industry think they can just ask anyone to promote their websites and products. But it doesn’t work that way. The world has transitioned from the mantra “ask and you shall receive” to a much more effective model of “give and you shall receive.” Give that which you wish to receive. If you want someone to promote you, begin first by promoting them, even if your audience or database isn’t as large as theirs. Offer them value—whether promoting their products, sharing your business strategies, making a connection for them, or doing a free webinar for their audience. It’s basically networking 101: serve others first before asking to be served and build real relationships based on trust and value.
Q. Brendon, how do you balance the desire to help others with your material desires? How do you NOT get caught up in making it about money?
A. You don’t “balance” them. You choose one and make it your modis operandi; and that choice is to serve. In this industry, what I call the experts industry, you will make a massive difference (and a fortune) by solving people’s problems and sharing your advice and wisdom through products and programs like books, speeches, seminars, coaching, consulting, and online training. If you create incredible value and information for others that can change their lives—and you always stay focused on that service—the financial success will follow. There can be no other way. Of course, it’s easy to say, “Yes, but I must make money.” And I agree. So just like any other industry, learn from others, study those who have gone before you, implement best-practices, and just keep at it no matter what.
Q. If an individual has little to no budget for this endeavor is it still viable? What resources, other than money, are most critical to success?
A. Resources are not and never have been critical to success, and in the experts industry having no resources to begin is the norm. As my friend Tony Robbins says, “It’s not about your resources, it’s about your resourcefulness.” If you deeply desire to help others with your advice, knowledge and wisdom, you will find a way. The fortunate aspect of our industry is there are practically zero startup costs. You simply need a phone, a laptop, an internet connection and you can be serving and selling to the world instantaneously.
Q. I’m curious if you were determined to build a multi-million dollar business right from the start or if you were stunned at your own success – or both?
A. I never focused on money at the outset because, frankly, I’d never had any before. I just had a story and a perspective about what’s important in life, and I wanted to share it. So I learned about marketing and packaging my message into books, speeches, seminars, coaching, consulting and online training to serve more people. The wonderful byproduct of that is that people pay for those things, too, and thus there exists commerce with your contribution. To this day, I still have never once set a financial goal in my life despite running multiple million-dollar-plus brands. I believe that when you serve you succeed, if only you have the vision, commitment, and ethic to do it right and do it big.
“At the end of our lives we all ask, ‘Did I live? Did I love? Did I matter?’” Brendon Burchard
Q. What words of wisdom or advice would you like to leave our audience with?
A. We all have a life story and a message that can inspire others to live a better life or run a better business. Why not use that story and message to serve others and grow a real business doing it? Today, more than ever, being an entrepreneurial expert is possible, desirable and lucrative. So package your knowledge, experience and wisdom into formats that can reach millions of people and charge money for it. The day you do that will alter your destiny and lead to a contribution that you never imagined possible. The world awaits your brilliance and advice: Share it!
Don’t forget to listen to my in-depth interview with Brendon to help you build your own expert empire!
Marla Tabaka is a small-business advisor who helps entrepreneurs around the globe grow their businesses well into the millions. She has over 25 years of experience in corporate and start-up ventures and speaks widely on combining strategic and creative thinking for optimum success and happiness.