Have you mastered your social media strategy? Do you know how to leverage the power of social media to create meaningful relationships, build your business and learn from your virtual mentors? Ok, you can admit it. Social media is still somewhat of an enigma to most people and you may be one of them. Sure, we have our guru’s and a relatively small number of business owners who have experienced astounding success with their social media strategy, but the average entrepreneur remains baffled by the mystery of these communities.
Today I would like to introduce you to someone who you may want to know if you are serious about making the powerful social media engine work for you.
Eric Yaverbaum is the Best Selling Author of several books, including the famed Public Relations For Dummies. With more than 25 years of experience in public relations, Eric has earned a reputation for his unique expertise in strategic media relations, crisis communications, and media training. He co-founded Jericho Communications in 1985, the 11th ranked PR firm in the country to work for and served as its president before its successful merger in 2005. He then founded Ericho Communications in 2006 and has offices in New York City and White Plains.
And you’ll be pleased to know that this year, Eric joined forces with the top social media experts in the industry to launch four social media magazines (Tweeting & Business, FB & Business, LI & Business, The Big G & Business) which are projected to have a combined business circulation of 5 million readers. These magazines will deliver insights, strategies and powerful tips to assist you in your social media strategy. For today, Eric offers these “must know” tips to increase your social media savvy. Here’s what he has to say…
As John Bartlett once said, "I have gathered a posie of other men's flowers and nothing but the thread that binds them is mine own". If you pay close attention to some of the most successful people in social media today, you will get a great education every day. For free! I follow the absolute best in order to form my own opinions. People like Jeffrey Hayzlett, Mari Smith, Nathan Kievman and Larry Genkin are four I have learned the most from!
10 Things a Solopreneur Should Know About Social Media
1. All social media are not the same. LinkedIn should be treated differently than Facebook, which is different from Twitter, which is different from Google+.
2. It takes time and frequency to build trust in any social media, just as in any relationship. Social media is a tool, not a destination.
3. Use all of your communities as a Business Development tool to source highly targeted potential clients/customers.
4. Use LinkedIn to establish Thought Leadership through the growth of a community of highly passionate and engaged people. You can even write a blog that is linked into Facebook, Twitter & Google+
5. You should join groups in all of your social networks. There are also some terrific resources out there for free. You can freely subscribe to any of mine. www.socialmediamags.com
6. Your posts will and should reflect the personality of your company. If you are not genuine, you won't last very long. Anyone who says otherwise is just trying to sell you something.
7. It is okay for your customers to disagree with you on Twitter. That's why they call it "social" media and not "one kind" media. Best practice: Have a policy for how you deal with negative comments and reach out to those who support you. They are your brand ambassadors! This is true for all of your communities,not just Twitter.
8. If you choose to schedule your Tweets, timing is everything. The life of a Tweet is about one hour; schedule several times throughout the day. Make your presence consistent and meaningful. Hootsuite might make that easier. Follow suit in your other communities.
9. Make sure you are listening to communities on Twitter and any community you participate in! Make no mistake; consumers are in charge now more than ever. Pay attention to what they say. Some of the best product ideas, feedback and problems will come to you from your Twitter communities.
10. Use all your communities to cultivate business leads.
For an in-depth look at these tips and more to create your new social media strategy, join Eric and me on my Million Dollar Mindset show! Monday, August 15th at 2pm ET. Or, download the podcast on iTunes. Questions? Send them to me before the show or join us in the Toginet Network chatroom!
MARLA TABAKA is a small-business adviser who helps entrepreneurs around the globe grow their businesses well into the millions. She speaks widely on combining strategic and creative thinking for optimum success and happiness. @MarlaTabaka