The Future of Music Videos
So maybe it's the end of summer, and I'm feeling nostalgic, but I found myself moved by this interactive music video from the band Arcade Fire.
I recommend watching yourself (not sure watching is the right word), but the video begins by asking for the address of the house where you grew up and then incorporates pictures from Google Maps. The result is a short, simple and lovely little film that feels weirdly personal.
It is very cool, and, I think, augurs where the future of music videos--and television--is headed: A combination of traditional filmmaking with entrepreneurial cleverness. Things may speed up when the Apple iTV is out, which could happen as early as tomorrow.
Update: The Crowdflower guys have a blog post explaining what they're doing.