TV Ads: The Secret to Taking a Start-up Mainstream?
Tech start-ups are launching old-school TV campaigns. A return to the dot bomb era? Not quite--but think twice before stealing this strategy. Read more
Media Buying
Top 3 Ways to Waste Marketing Dollars
It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash. Read more
Success Secret: Change the Way You Think
Don't talk yourself out of success. Improving the words you use to describe your own experience can make your future brighter. Read more
Online Ads: 7 Dos & Don’ts
You don't need an agency to manage your digital advertising. But if you're going to go it alone, you need to understand a few ground rules. Read more
Facebook Ads: Don't Believe the Hype
Why you should think twice about an advertising scheme coming from a company that's about to IPO. Read more
Recent Media Buying Articles
The Other Big Game
Super Bowl advertisers aim to score more hits online Read more
Navigating the New Free-Ad Ecosystem
What's a small business to make of Facebook, Google, and HopStop offering up ad space free of charge? Read more
How to Buy TV Advertising on a Budget
For small businesses, here's the reality of TV -- the medium can be an affordable messenger. Read more
How to Buy Radio Advertising on a Budget
Video may have killed the radio star, as the old pop song goes, but advertising on the AM and FM airwaves could be an affordable savior for small businesses. Read more
On-Air Endorsements
The radio pitch makes a comeback. Read more
How to Make Your First Advertising Buy
A look at smart ways to get your feet wet in print, broadcast, and online media. Read more
Should You Advertise on Facebook?
According to a new study, when it comes to consuming news online, users are more loyal to Facebook than they are to Google News—leading brands to shift the... Read more
Google to Acquire AdMob for $750 Million
The search giant acquires an ad network in the hopes of dominating the mobile market. Read more
Run Cheap TV Commercials with Google TV Ads
With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels Read more
Mobile Phones: A Pocketful of Marketing
The future is calling. Pick up! Read more
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