Media Buying


Run Cheap TV Commercials with Google TV Ads

With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels

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Let's Get Visible: How to Start Your First Advertising Campaign

What first steps can a small business take toward upping its image and name recognition?

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Advertising Budget

Tips on budgeting and negotiating, plus promotional tools for advertising.

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Recent Media Buying Articles

Google to Acquire AdMob for $750 Million

By Nitasha Tiku |  Nov 9, 2009

The search giant acquires an ad network in the hopes of dominating the mobile market.  Read story

Mobile Phones: A Pocketful of Marketing

By Ryan McCarthy |  Feb 1, 2008

The future is calling. Pick up!  Read story

ID Media, SBTV.com Launch Ad Model

Jan 23, 2008

The model is based on DRTV's direct response media buying pricing structure.  Read story

How I Did It: Mike Walrath, Founder, Right Media

By Mike Walrath |  Sep 1, 2007

Mike Walrath was a classic dot-com kid, except that his response to the bust was to come up with an industry-changing technology platform. Right Media, which...  Read story

Richard Thalheimer on Selling Through Infomercials

By Richard Thalheimer |  Mar 1, 2007

Infomercials 101 from the man who brought you massage chairs and white-noise machines.  Read story

Mad as Hell About Ad Rates

By Rod Kurtz |  May 1, 2004

Why (and where).  Read story

Marketing: Living Up and Down the Dial

By Leslie Brokaw |  Mar 1, 2003

As more companies pump up the volume of their radio advertising, here are 10 tips for making the most of your airtime.  Read story

Banner Ad Real Estate: Look Before You Leap

By Shari Thurow |  Jun 15, 2001

Before purchasing ad space on a Web site, always take the following items into consideration.  Read story

Radio Advertising: Inside Scoop from a Pro

By Kimberly McCall |  Apr 24, 2001

Thinking about devoting some of your advertising budget to radio? Peter Kern, vice president of Kern Media, Inc., shares his insights on the process of creat...  Read story

Making the Most of Your (Limited) Marketing Dollars

By Kimberly McCall |  Mar 14, 2000

How can you get more bang for your marketing buck? A look at four inexpensive ways to put your message in front of potential clients.  Read story

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