IBM's Hilariously Awful Tablet Ad
If you're going to advertise on a tablet app, fit your message to the medium. Read more
If you're going to advertise on a tablet app, fit your message to the medium. Read more
Tech start-ups are launching old-school TV campaigns. A return to the dot bomb era? Not quite--but think twice before stealing this strategy. Read more
It's easy to burn through a budget with these big-ticket items. There's a better way to spend your cash. Read more
Don't talk yourself out of success. Improving the words you use to describe your own experience can make your future brighter. Read more
You don't need an agency to manage your digital advertising. But if you're going to go it alone, you need to understand a few ground rules. Read more
Why you should think twice about an advertising scheme coming from a company that's about to IPO. Read more
Super Bowl advertisers aim to score more hits online Read more
What's a small business to make of Facebook, Google, and HopStop offering up ad space free of charge? Read more
For small businesses, here's the reality of TV -- the medium can be an affordable messenger. Read more
Video may have killed the radio star, as the old pop song goes, but advertising on the AM and FM airwaves could be an affordable savior for small businesses. Read more
A look at smart ways to get your feet wet in print, broadcast, and online media. Read more
According to a new study, when it comes to consuming news online, users are more loyal to Facebook than they are to Google News—leading brands to shift the... Read more
The search giant acquires an ad network in the hopes of dominating the mobile market. Read more
With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels Read more
The future is calling. Pick up! Read more
The model is based on DRTV's direct response media buying pricing structure. Read more
Mike Walrath was a classic dot-com kid, except that his response to the bust was to come up with an industry-changing technology platform. Right Media, which... Read more
Infomercials 101 from the man who brought you massage chairs and white-noise machines. Read more
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