Media Buying



Recent Media Buying Articles

Google to Acquire AdMob for $750 Million

The search giant acquires an ad network in the hopes of dominating the mobile market.  Read more

Mobile Phones: A Pocketful of Marketing

The future is calling. Pick up!  Read more

ID Media, SBTV.com Launch Ad Model

The model is based on DRTV's direct response media buying pricing structure.  Read more

How I Did It: Mike Walrath, Founder, Right Media

Mike Walrath was a classic dot-com kid, except that his response to the bust was to come up with an industry-changing technology platform. Right Media, which...  Read more

Richard Thalheimer on Selling Through Infomercials

Infomercials 101 from the man who brought you massage chairs and white-noise machines.  Read more

Mad as Hell About Ad Rates

Why (and where).  Read more

Marketing: Living Up and Down the Dial

As more companies pump up the volume of their radio advertising, here are 10 tips for making the most of your airtime.  Read more

Banner Ad Real Estate: Look Before You Leap

Before purchasing ad space on a Web site, always take the following items into consideration.  Read more

Radio Advertising: Inside Scoop from a Pro

Thinking about devoting some of your advertising budget to radio? Peter Kern, vice president of Kern Media, Inc., shares his insights on the process of creat...  Read more

Making the Most of Your (Limited) Marketing Dollars

How can you get more bang for your marketing buck? A look at four inexpensive ways to put your message in front of potential clients.  Read more

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