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Media Buying




Recent Media Buying Articles

The Other Big Game

Super Bowl advertisers aim to score more hits online  Read more


Navigating the New Free-Ad Ecosystem

What's a small business to make of Facebook, Google, and HopStop offering up ad space free of charge?  Read more


How to Buy TV Advertising on a Budget

For small businesses, here's the reality of TV -- the medium can be an affordable messenger.  Read more


How to Buy Radio Advertising on a Budget

Video may have killed the radio star, as the old pop song goes, but advertising on the AM and FM airwaves could be an affordable savior for small businesses.  Read more


Google to Acquire AdMob for $750 Million

The search giant acquires an ad network in the hopes of dominating the mobile market.  Read more


Mobile Phones: A Pocketful of Marketing

The future is calling. Pick up!  Read more


ID Media, SBTV.com Launch Ad Model

The model is based on DRTV's direct response media buying pricing structure.  Read more


How I Did It: Mike Walrath, Founder, Right Media

Mike Walrath was a classic dot-com kid, except that his response to the bust was to come up with an industry-changing technology platform. Right Media, which...  Read more


Richard Thalheimer on Selling Through Infomercials

Infomercials 101 from the man who brought you massage chairs and white-noise machines.  Read more


Mad as Hell About Ad Rates

Why (and where).  Read more


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