Media Buying

How to Advertise on Facebook

Here are 4 tips to make your ad stand out among the site's status updates, party photos, and comments.

Run Cheap TV Commercials with Google TV Ads

With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels

Let's Get Visible: How to Start Your First Advertising Campaign

What first steps can a small business take toward upping its image and name recognition?

Google to Acquire AdMob for $750 Million

By Nitasha Tiku | Nov 9, 2009

The search giant acquires an ad network in the hopes of dominating the mobile market. Read more

Mobile Phones: A Pocketful of Marketing

By Ryan McCarthy | Feb 1, 2008

The future is calling. Pick up! Read more

ID Media, SBTV.com Launch Ad Model

Jan 23, 2008

The model is based on DRTV's direct response media buying pricing structure. Read more

How I Did It: Mike Walrath, Founder, Right Media

By Mike Walrath | Sep 1, 2007

Mike Walrath was a classic dot-com kid, except that his response to the bust was to come up with an industry-changing technology platform. Right Media, which... Read more

Richard Thalheimer on Selling Through Infomercials

By Richard Thalheimer | Mar 1, 2007

Infomercials 101 from the man who brought you massage chairs and white-noise machines. Read more

Mad as Hell About Ad Rates

By Rod Kurtz | May 1, 2004

Why (and where). Read more

Marketing: Living Up and Down the Dial

By Leslie Brokaw | Mar 1, 2003

As more companies pump up the volume of their radio advertising, here are 10 tips for making the most of your airtime. Read more

Banner Ad Real Estate: Look Before You Leap

By Shari Thurow | Jun 15, 2001

Before purchasing ad space on a Web site, always take the following items into consideration. Read more

Radio Advertising: Inside Scoop from a Pro

By Kimberly McCall | Apr 24, 2001

Thinking about devoting some of your advertising budget to radio? Peter Kern, vice president of Kern Media, Inc., shares his insights on the process of creat... Read more

Making the Most of Your (Limited) Marketing Dollars

By Kimberly McCall | Mar 14, 2000

How can you get more bang for your marketing buck? A look at four inexpensive ways to put your message in front of potential clients. Read more