Run Cheap TV Commercials with Google TV Ads
With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels Read more
Media Buying
Recent Media Buying Articles
Mobile Phones: A Pocketful of Marketing
The future is calling. Pick up! Read more
ID Media, SBTV.com Launch Ad Model
The model is based on DRTV's direct response media buying pricing structure. Read more
How I Did It: Mike Walrath, Founder, Right Media
As told to Sarah Goldstein Industry: Advertising & Marketing 2007 Inc. 500 Ranking:... Read more
Richard Thalheimer on Selling Through Infomercials
Infomercials 101 from the man who brought you massage chairs and white-noise machines. Read more
Mad as Hell About Ad Rates
Why (and where). Read more
Marketing: Living Up and Down the Dial
As more companies pump up the volume of their radio advertising, here are 10 tips for making the most of your airtime. Read more
Let's Get Visible: How to Start Your First Advertising Campaign
What first steps can a small business take toward upping its image and name recognition? Read more
Banner Ad Real Estate: Look Before You Leap
Before purchasing ad space on a Web site, always take the following items into consideration. Read more
Radio Advertising: Inside Scoop from a Pro
Share. Cume. Average quarter hour. Just a smattering of the terms you'll need to learn when you buy radio advertising. Media buying can be a cumbersome an... Read more
Making the Most of Your (Limited) Marketing Dollars
Like most small businesspeople, I have a limited amount of funds to devote to marketing and advertising. Even in a relatively small market like Portland, ... Read more
Survive the Banner Ad Massacre
Does your banner ad scream "Click Me"? It better. Click-through rates are declining -- down to 0.5% from 2.5% just two years ago. Insiders tip: Mak... Read more
How To Order Ads A La Carte
Jim Stevens walked into the offices of HyperCreative Advertising feeling like one of the biggest frogs in the pond. He'd budgeted $100,000 for his new ad... Read more
Advertising Budget
Tips on budgeting and negotiating, plus promotional tools for advertising. Read more
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