Media Buying


Recent Media Buying Articles

Mad as Hell About Ad Rates

By Rod Kurtz |  May 1, 2004

Why (and where).  Read more


Marketing: Living Up and Down the Dial

By Leslie Brokaw |  Mar 1, 2003

As more companies pump up the volume of their radio advertising, here are 10 tips for making the most of your airtime.  Read more


Let's Get Visible: How to Start Your First Advertising Campaign

By Kimberly McCall |  Sep 18, 2001

What first steps can a small business take toward upping its image and name recognition?  Read more


Banner Ad Real Estate: Look Before You Leap

By Shari Thurow |  Jun 15, 2001

Before purchasing ad space on a Web site, always take the following items into consideration.  Read more


Radio Advertising: Inside Scoop from a Pro

By Kimberly McCall |  Apr 24, 2001

Thinking about devoting some of your advertising budget to radio? Peter Kern, vice president of Kern Media, Inc., shares his insights on the process of creat...  Read more


Making the Most of Your (Limited) Marketing Dollars

By Kimberly McCall |  Mar 14, 2000

How can you get more bang for your marketing buck? A look at four inexpensive ways to put your message in front of potential clients.  Read more


Survive the Banner Ad Massacre

Mar 29, 1999

Does your banner ad scream "Click Me"? If it doesn't, maybe it should. Here's why.  Read more


How To Order Ads A La Carte

By Ivan Levison |  Feb 1, 1982

How To Order Ads A La Carte. Jim Stevens walked into the offices of HyperCreative Advertising feeling like one of the biggest frogs in the pond. He'd bud...  Read more


Advertising Budget

Tips on budgeting and negotiating, plus promotional tools for advertising.  Read more


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