Specifications
The ad units are IAB standard sizes and dimensions in pixels.
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Lead Time: Please allow 3 business days for standard creative and 5 business days for rich media ads prior to the campaign start date for testing and QA.
Sound: The use of audio streams lasting one second or longer must be initiated by click only. Sound under one second is allowed for mouseover events meaning "click" or "beep" sounds. Use of audio during the initial download must include a clearly labeled option for turning off audio.
Expanding/Floating Ads: Expanding ads and floating ads must have a close button and user initiated sound with audio off options. The time limit for a floating ad is 20 seconds and the ad must have a close button.
Streaming Video in Ads: Accepted in flash format, 40k max file size, user initiated audio, 30 seconds length, and must have off/mute/close button.
Third Party Served: Third party ad serving is accepted. All creative must function uniformly on Mac and PC platforms and in any browser versions of Netscape and IE. Ads must open a new window when clicked.
Flash Ads: GIF alternative is required for Flash creative. Flash cannot exceed 45k file size and gif backup file size is 15k-20k. Flash must be version 3 or higher and delivered as a .swf file. Looping restricted to 4 loops.
Flash ad must include clickTag tracking that contains the following actionscript:
- on (release) {
getURL (clickTag, "_blank");
}
Textlink:
- Format: 20 character header and 70 character teaser. Client must provide active linking URL.
Newsletters:
- Text Version: 50 characters max in ACSII format and active linking URL.
- HTML Version: 468x60 (12k max), 728x90 (20k max) and 160x600 (20k max) in GIF format are accepted depending on the newsletter layout. No Rich Media or third party tags. Click links may be third party redirects.
RSS: Contact a salesperson for specification.