2009 Ad Rates & Terms
EFFECTIVE: January/February 2009 Issue
PAID RATE BASE: 700,000
FREQUENCY: 10 Issues
PAID RATE BASE: 700,000
FREQUENCY: 10 Issues
|
FOUR COLOR
|
1x
|
3x
|
6x
|
9x
|
12x
|
|
Full page
|
$74,200
|
$72,000
|
$70,500
|
$69,000
|
$66,800
|
|
Spread
|
148,400
|
144,000
|
141,000
|
138,000
|
133,600
|
|
2/3 Page
|
57,150 | 55,450 |
54,300
|
53,150
|
51,450
|
|
1/2 Horiz
|
46,000 |
44,600
|
43,700 | 42,800 | 41,400 |
|
1/3 Page
|
32,650
|
31,700
|
31,000
|
30,400
|
29,400
|
|
BLACK & WHITE
|
1x
|
3x
|
6x
|
9x
|
12x
|
|
Page
|
$48,250
|
$46,800
|
$45,850
|
$44,900
|
$43,450
|
|
Spread
|
96,500
|
93,600
|
91,700
|
89,800
|
86,900
|
|
2/3 Page
|
37,150 | 36,050 |
35,300
|
34,550
|
33,450
|
|
1/2 Horiz
|
29,900 |
29,000
|
28,400 | 27,800 | 26,900 |
|
1/3 Page
|
21,250
|
20,600
|
20,200
|
19,800
|
19,100
|
|
COVER/PREMIUM
|
1x
|
3x
|
6x
|
9x
|
12x
|
|
Cover 2, Page 1 (+15%)
|
$85,350
|
$82,800
|
$81,100
|
$79,400
|
$76,800
|
|
Cover 3 (+10%)
|
81,600
|
79,150
|
77,500
|
75,900
|
73,450
|
|
Cover 4 (+20%)
|
89,050 | 86,400 |
84,600
|
82,800
|
80,150
|
FRACTIONAL PREMIUMS
2/3 Page is 77% of Page Rate
1/2 Horiz is 62% of Page Rate
1/3 Page is 44% of Page Rate
CUSTOMIZED REGIONAL AND METRO SECTIONS
Various regional and metro editions to fit advertiser's geographic marketing plans.
PREMIUM CHARGES
No bleed charge. Special color rates are not commissionable or discountable.
SPECIALTY UNITS
Rates and production specifications for gatefolds and multiple page units are available upon request.
BILLING INFORMATION
- Commission is 15% to agencies.
- Production premiums are not commissionable or discountable.
ALL RATES ARE GROSS.
For Advertising Terms and Conditions, click here.
Note: survey available only for national advertisers.
