Because our advertisers are as unique as our readers, Inc. offers a range of programs that are customizable to reach each advertiser's target audience and meet their specific marketing objectives.
Research
Learn more about the needs and purchase drivers for this dynamic, high-spending market through Inc.'s research capabilities.
The Inc. Inner Circle: The Inc. Inner Circle is comprised of several thousand Inc. readers who have opted to share their invaluable insights with Inc. On a regular basis, Inc. conducts online surveys of these readers for their comments and suggestions on such topics as healthcare, technology, or other areas of interest to Inc. and its partners.
AMI Segmentation Studies: Inc. works with AMI Partners to conduct proprietary segmentation studies of the small and medium business market in the U.S. These studies are directed toward helping companies determine the best strategies for acquiring customers in their market.
Vista Research: Inc. invites advertisers to participate in the Vista Readership Survey, conducted by Affinity in 2007. The issues to be measured in 2007 are as follows: March, June, September, and December (advertiser must appear in one of these issues to participate). Each survey will measure the recall, effectiveness and reader involvement for a select number of ads.
Custom Marketing
Because our advertisers are as unique as our readers, Inc. offers a range of programs that are customizable to reach each advertiser's target audience and meet their specific marketing objectives. The following is a sample list.
Custom Events: From helping you create a unique event for your best customers and/or prospects, to developing an opportunity to highlight your brand at an Inc. event, Inc. can help you reach your desired audience in an interactive environment.
In-book Opportunities: Showcase your products and services to more than 1.2 million affluent and influential business leaders1 in the pages of Inc. We can help you develop creative units, informative advertorials, custom ads, or shared in-book opportunities, such as Inc. Insider, a special page designed to promote new products and special offers.
Online: In addition to online advertising opportunities available through Inc.com, the Inc. Insider Web page offers the opportunity to increase your online presence and drive page visitors from our site to yours.
Database Access and Direct Mail: Tap into the Inc. database and gain access to an audience of considerable buying power, for both themselves and their businesses. In addition to database access, Inc. offers a number of direct mail, discounted and gift subscriptions, and other customizable programs to help you reach the right audience.
1Source: MRI Spring 2008.