The Playbook
VIDEO • THE PLAYBOOK

How to Build a Customer Base

Once you've invested time and money in finding new customers, it's essential to retain them.

How to Build a Customer Base

Once you've invested time and money in finding new customers, it's essential to retain them.

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Last updated: Dec 30, 2013

MICHAEL ALTER is president of SurePayroll, America’s leading online payroll service. He received an MBA from the Harvard Business School and holds a bachelor's degree in economics from Northwestern University.
@michaelalter