The Playbook
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How to Market an Unsexy Business

When you have a business that fulfills a need rather than a desire, you have to prove your value over the competition.

How to Market an Unsexy Business

When you have a business that fulfills a need rather than a desire, you have to prove your value over the competition.

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Last updated: Jan 3, 2014

MICHAEL ALTER is president of SurePayroll, America’s leading online payroll service. He received an MBA from the Harvard Business School and holds a bachelor's degree in economics from Northwestern University.
@michaelalter