10 Commandments of an Online Business-For-Sale Listing

For good examples to follow:

• Go to a broker's site and scan the ads written by business sale pros.
• Study the sample ads featured in the graphic on this page.

Finally, take special note of the graphic showing the search options presented to buyers. The entries represent the fields buyers can search, and therefore the interests your listing needs to address.

Example of a great business for sale online ad:

In next week’s installment of “Selling Your Small Business” we’ll lay out the selling process timeline.   

 Editor’s Note: This article is the fourteenth piece in a series taken from BizBuySell.com’s Guide to Selling Your Small Business. The guide is a comprehensive manual to help small business owners maximize their success when the day to sell arrives. Each Wednesday, Inc.com will publish a new section of the guide outlining BizBuySell.com’s best practices, from the initial planning stages of a sale all the way through negotiations and post-sale transition.