Neighbor's Recruiting Stunt Targets Yahoo
BY Mike Hofman
Employers have long turned to troubled companies to recruit talented employees. But they don't always bring their charm offensive to a venue as intimate as the restroom. And yet, as Valleywag has reported, a start-up called Cake Financial, a website shares an office building in San Francisco with Brickhouse, a division of Yahoo, "plastered Yahoo's entrance and building restrooms with fliers..."
The signs read:
Cake is hiring!
We are located on the 2nd floor
Come in and introduce yourself
"While the advertising technique is straight out of college dorm life, the ROI might be favorable," adds Wired.com. "When asked if they had received any resumes from Yahoos, a representative for Cake confirmed that they had."
What do you think: clever hiring tactic, or really bad karma?
Last updated: Feb 15, 2008
MIKE HOFMAN was previously editor of Inc.com and a deputy editor at Inc. magazine, which he joined in 1996. The site was nominated for a National Magazine Award for Digital Media in 2010, and was named the best business website by Folio Magazine. In 2006, Hofman was part of a team of writers nominated for a Webby Award for best business blog. He lives in New York City. @mikehofman