In the quest for buzz, Intuit's QuickBooks division, which serves small businesses, is turning to music. The company has launched a wesbite called The Jingle Generator, that entrepreneurs can use to create funny self-promotional jingles.
The site features a barmy character named Tommy Silk who promises that he "has the jingle to make your business go crazy."
As the Marketing Daily newsletter reports, Intuit's goal is to engage customers emotionally. The company has promoted the site through pages on MySpace, Facebook, and Twitter.
What do you think? Is the Jingle Generator an effective word-of-mouth campaign? Why or why not?
Last updated: Aug 13, 2008
MIKE HOFMAN was previously editor of Inc.com and a deputy editor at Inc. magazine, which he joined in 1996. The site was nominated for a National Magazine Award for Digital Media in 2010, and was named the best business website by Folio Magazine. In 2006, Hofman was part of a team of writers nominated for a Webby Award for best business blog. He lives in New York City. @mikehofman