Inc. magazine online, small business resources,
and business advice at Inc.com Please Note: You are viewing the unstyled version of
Inc.com. Either your browser does not support CSS (Cascading Style Sheets)
or it is disabled. Skip to
the content of this page
With just $32 to his name, a 29-year-old Chicago entrepreneur named William Wrigley Jr. starts a business to manufacture soap. When it sells poorly, he tries baking powder. As a gimmick, he includes free chewing gum in every package. Customers seem more taken with the gum than with the goods it is meant to promote, so Wrigley drops the other products and starts developing new brands, including Juicy Fruit and Wrigley's Spearmint.