Location: Santa Barbara, Calif.

2006 Revenue: Undisclosed

2007 Estimated Revenue: Undisclosed

Employees: 15

Founded: 2004

What he does: Offers receipt technology that allows foodservice operators to print receipts providing customers with personalized nutritional information that reflects their exact order.

Why he's successful: "Passion and persistence. The big driver is that we want to make a difference. We have a unique opportunity at Nutricate not only to make a lot of money, but also to give back and make a positive change."

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