Inc. magazine online, small business resources,
and business advice at Inc.com Please Note: You are viewing the unstyled version of
Inc.com. Either your browser does not support CSS (Cascading Style Sheets)
or it is disabled. Skip to
the content of this page
30 Under 30: America's Coolest Young Entrepreneurs
Age: 26 (Fazal) and 27 (Horton) Location: San Francisco 2007 Revenue: Undisclosed Employees: 8 Founded: 2007 Website:www.involver.com
Recognizing an opportunity to help companies improve their online marketing capabilities, Fazal and Horton developed a video technology platform that allows companies to build and easily distribute video campaigns to massive audiences on social networks and across the Web. Involver's technology gives companies the tools to increase customer engagement by having them physically interact with the video campaign, rather than be passive viewers. "Our goal was to try to create video that really encouraged participation, by building in a call to action," says Fazal, who has started two other Web companies, one of which he negotiated the sale of for $1.5 million while he was a senior in high school. Recent Involver clients include Puma, which launched a video campaign during the Olympics to support Jamaican sprinter and gold medalist Usain Bolt, as well as microlending site Kiva.org.