Alison Barnard, owner of in-jean-ius, stocks about 30 different brands of jeans in her store to accommodate every body type and preference. Barnard and her employees pride themselves on helping customers find that perfect-fitting pair of jeans -- even the most picky jean shopper won't walk away empty-handed, Barnard says. With its wider leg and tailored-pant look, the Fidelity Hyacinth Low Waist Trouser is quickly becoming the most popular style at in-jean-ius.