Taking direction from a family of bakers, Jason Osborn created Feed's first batch of granola, Raisin Nut Crunch, in the West Village apartment he shared with roommate and future business partner, Jason Wright. Looking for a healthy, but tasty, snack, the Jasons worked with nutritionists to fine-tune their product. Since the success of their original flavor, they have developed two more: Cranberry Coconut Crunch and Blueberry Almond Crunch. Their product can be found in local health food stores and will soon be on the shelves of Whole Foods Markets across the Northeast.