Tom Szaky, the 20-something founder of TerraCycle, has become something of a media darling over the past few years. In addition to gracing the cover of Inc. and being named to the top spot on Inc.com's 30 Under 30 list, his green consumer products company has appeared in more than 1,000 stories. So what's the trick? Here, Szaky reveals five simple tips that make up his secret PR formula.