The early personal computers had high-tech, geeky names like the Datapoint 2200 or the Commodore PET. In contrast, the name Apple is simple and accessible, focusing on the education aspect of the computer. Many of the company's products also follow a consistent, simple naming convention -- iPod, iTunes, iMac. -- that has been copied by those who make Apple-related accessories. Distinguish yourself from competitors by giving your business an imaginative and simple name that will resonate with consumers.