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Fountain of Youth: How to Stay Young in Business and Life

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Fountain of Youth: How to Stay Young in Business and Life

"The old story is, if you find a need and fill it, you're entitled to a profit. Some of these new products I'm not sure there's a need. The need is created by PR and marketing. For me, longevity means you're actually satisfying a want or a need."

-- Bert Roper, 83, Roper Growers Cooperative

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