Unlike most Super Bowl commercials, this spot didn't officially debut during the big game, but it is still hailed as one of the all-time greatest. In it, Pittsburgh Stealers defensive tackle "Mean Joe" Green shows his softer side by tossing his jersey to a kid who gave him a Coke. Recently, Pepsi tried updating the ad with soccer star David Beckham.

• Product/Company: Coca-Cola
• Tagline: "Have a Coke and a smile."