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What it does: The zPro software is for designing Web-based surveys and viewing results. Zoomerang Sample sends a survey to a portion of its 2.5 million-member online panel.
In action: In 2005 and 2006, ShowerBow inventor Patrick Raymond had Zoomerang send two 20-question surveys, which he designed himself using the zPro software, to samples of U.S. adults. Raymond got about 400 responses to each. The numbers made it into his business plan, with which he raised about $500,000.
Pricing: $599 a year (or $199 for three months) for unlimited use of the survey software. $500 and up per survey for use of Zoomerang's panel. (Reaching more targeted groups costs more.)