What it does: SurveyMonkey is Web-based software for creating, administering, and viewing results of online surveys.

In action: In addition to receiving automated order and shipping confirmations, each Queensboro Shirt customer receives an e-mail -- scheduled to arrive a day after the product does--with a link to a 10-question customer satisfaction survey. "It's like bringing customers to the conference table," says Fred Meyers, Queensboro founder and president.

Pricing: $200 per year for unlimited use or $19.95 a month for 1,000 survey responses per month

www.surveymonkey.com