What it does: EFM Feedback is a subscription service designed for ongoing surveys of customers or employees. Vovici will store historic data securely and provides reports as well as analysis.

In action: After Vovici built a webpage for the questions, accounting firm BDO Seidman sent each of its employees an e-mail containing a link to the survey. About 55 percent responded. The report went to the human resources department and the company's top management, and Vovici advised the firm on how to roll out results to employees.

Pricing: $1,800 per year and up -- to six figures--depending on usage and reports desired. Vovici also offers low-cost Web polls.

www.vovici.com