Inc. magazine online, small business resources, and business advice at Inc.com
Please Note: You are viewing the unstyled version of Inc.com. Either your browser does not support CSS (Cascading Style Sheets) or it is disabled. Skip to the content of this page

The Coolest Industries: Where to Start a Business Now

« Previous Slide | Start Over | Pause | Next Slide »

The Coolest Industries: Where to Start a Business Now

The Internet and Web 2.0 opened the doors to those who aren't scared to try new things while catering to tech-savvy young consumers. "I think we can relate a little bit better with the younger generation," says Bobby Kim, 28, co-founder of The Hundreds, a skateboarder lifestyle and apparel brand that generates much of its own buzz through a popular blog -- a tactic that big corporations have tried to replicate, not always successful. The gap between young consumers and the older generation makes an under-30 perspective indispensable. "We're on the same platform and the same level as our consumers in many ways, in ways that guys who are just a few years older than us aren't and can't figure out," Kim says.

ADVERTISEMENT