As Cindy Crawford famously quipped to a new assistant, "You work for Cindy Crawford. I work for Cindy Crawford. Cindy Crawford is not me; Cindy Crawford is the brand."

Acquiring clients is as much about selling yourself as it is about selling your product. Nowadays, with the advent of online marketing, crafting a positive image is key for women in business.

It's important to be aware of yourself and your interactions.