I just learned about an interesting new PR firm, with a business model that makes a lot of sense in a recession. PR veteran Geri Rosman has started a company called New Box Thinking. It's a PR help desk aimed at small businesses. Clients can sign up for one of two packages; for $95 a month, you can email Rosman with questions up to 10 times a month. For $150, you get ten emails plus a 30-minute brainstorming session. And as a "Recession Special," she's offering the email program for six months for just $50 per month. I can't vouch for her expertise, but as marketing expenses go, this is pretty cheap, so it's certainly worth checking out.