Ford's new small-business delivery vans are great, Jay Goltz says in a post on his New York Times blog today—but the company's marketing materials do a terrible job of explaining why.
For instance, they say, "The power train was upgraded to include a proven Duratec 2.0 liter dual overhead cam (DOHC) I-4 engine '¶" What does that mean? But then I drove the truck and noticed the pick-up. Me understand. Me go fast. Me want. How many people even know what a power train is? Or a dual overhead cam? Oh, excuse me, a DOHC.
Check out the full post, and let us know what you think. Does this sound like a van you would buy?
PRINT THIS ARTICLE