Mobile Websites on the Fly

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Looking to build a mobile presence, without building an app? A new DIY service called Duda Mobile lets you customize your website for a variety of mobile devices, including iPhones, Android phones, and BlackBerrys, simply by pasting in your site’s URL. You can choose from a variety of mobile website templates or use Duda’s design studio. Anytime you make changes on your regular website, the mobile version updates automatically. You can also add a map with directions to your business or a click-to-call button so customers can contact you easily. Duda also offers free analytic tools for keeping track of mobile website traffic.

The basic version of the service is free. The professional version, which includes advanced features such as click-to-call, costs $9 a month.

The Goods is focused exclusively on products and services for business owners. We won't ignore the latest netbook or the hottest smartphone, but we'll also examine the services, software, and Web-based tools that can help make your business succeed. Nadine Heintz, a senior editor at Inc., edits The Goods, as well as Quick Hits. Send suggestions, comments, and deals to nheintz@inc.com.