5 Traits of Great Company Names
Before settling on a name, consider these five traits that all great company names share. View slideshow
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Before settling on a name, consider these five traits that all great company names share. View slideshow
Preparing to launch your start-up means more than simply making sure you have a viable product and potential customers. Here are five tips on how to prepare yourself to be a founder. Read more
Though some experts would argue that a company name doesn't affect the success of a business, there is a thing or two that small businesses can learn from the corporate giants that have turned their names into high-profile brands. View slideshow
John Warrillow, author of Built to Sell, answers questions from readers about building a sellable business. Read more
What makes a logo design great? Here are four characteristics that distinguish great logos from the legions of the not-so-great. View slideshow
There's one simple way to make your customers trust you: be open and honest with them from the start. Read more
With big retailers balking at the provocative packaging of Eatwhatever breath freshener, Jacquii revamped the minty product's branding. Read more
Is your Facebook page a real snoozer? You won't make much money that way! Even the smallest business can make money on Facebook. Here's how. Read more
Three innovative products that monitor, analyze, and improve your hours of shut-eye, straight from the 2012 Consumer Electronics Show. Read more
The Consumer Electronics Show is great for getting buzz, but it's no guarantee for success for start-ups. Here's what it takes to survive after Las Vegas. Read more
Do you know how a client, prospect, potential hire, or member of the media really experiences your company? You need to find out now. Read more
Is it better to coin a new name that no one has ever heard or to use a descriptive name? It all depends on what you hope to achieve. Read more
Joie de Vivre Hotels’ founder explains how your customers, your employees, and even your investors have the same five needs. Deliver on them and you can’... Read more
My company set out to revolutionize the workout. But first, we had to put our name on the map. Read more
Five tips to help you create and proliferate your most important brand asset--you--and gain notoriety for your business. Dan Schawbel, founder of Millennial ... Watch video
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