Your Start-up Name Matters (A Lot)
Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth. Watch video
Naming a Business
5 Tips to Keep Your Home-Based Business Legal
It's that time of year when people think about starting a new home-based business. Here's how to find the right legal structure and stay-out of trouble. Read more
How to Choose the Perfect Name for Your Company
We thought we had a great name and logo for our company. But we made three simple--and costly--mistakes. Read more
Start a Small Business in a Few Hours
Starting a business is surprisingly simple--you just need to take the first step. Here's how to get through the administrative hurdles faster than you think. Read more
Is Your Business Name Web Friendly?
A company name with a non-matching domain name may spell disaster for your business. Read more
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Recent Naming a Business Articles
The Art and Science of Corporate Icons
Design experts weigh in on a cookie company's cartoon mascot. Read more
What Makes Your Company Distinctive? 
Josh Linkner, CEO of Detroit Venture Partners, says you should make your company known for one thing, or no one will remember you. Watch video
4 Myths of Global Branding
What rights do you have when protecting your trademark internationally? You may be surprised. Read more
Unlock Your Brand's Hispanic Influencer Base
Alex Frias makes the case that marketing to your brand's Hispanic base requires an integrated, multi-year approach--not just a siloed campaign or two. Here's... Read more
How Zumba Fitness Turned Pirates Into a Street Marketing Team
Each week, 12 million people in 125 countries take Zumba Fitness classes. Here, co-founder Alberto Perlman talks about how he protects the company's trademark. Watch video
Create a Scalable Brand
Your brand is the core of your marketing strategy. Jackie Yeaney of Red Hat shares her thoughts on how the brand fuels marketing investments that drive reven... Read more
Eight Ball, Corner Pocket: Think 6 Steps Ahead of the Competition
Want explosive growth? Strategize like a world-renowned pool player. Read more
Why Those Cease-and-Desist Letters Aren't All Bad
In a weird way, William Gilligan and Mike Ferneman figure, attention from lawyers means they have hit the big time. Read more
5 Ways to Tie Your Brand to News Events
Public relations advice from serial entrepreneur and investor David Rose, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Classic Brand Struggles to Balance Old & New
Goldenberg's Peanut Chews have been a Philadelphia favorite since they were first made in 1917. But was new, flashy, packaging hurting sales? Read more
