Naming a Business


Good Domain Names Grow Scarce

Most of the good, short words you would want for making a great domain name are already taken

Read story

Street Smarts: The Name Game

Few things are less important to the success of a business than figuring out what to call it.

Read story

Can You Spot the Real Utube?

Millions of Web surfers couldn't, so now there's a lawsuit.

Read story


How to Buy a URL

Here are 5 tips on finding and obtaining the rights to a good domain name.

Read story

Domain Name Scam Busted

A Canadian firm is accused of charging millions in fake registration fees.

Read story




Recent Naming a Business Articles

Non-Latin Domain Names Bring Costs, Opportunities

What will URLs with non-Latin characters mean for your business?  Read story

A Besieged Brewery Fights Back

Rock Art Brewery is embroiled in a trademark war with the beverage giant Hansen over the name of the brewery's Vermonster beer.  Read story

Mad Men on Branding

The popular TV show's branding expert talks about changes in advertising since the 1960s  Read story

Case Study: Skinner Baking Builds a Brand

For years, a family bakery sold unbranded pastries to supermarkets. Should the owner now put his name on the box?  Read story

Naming Rights and Wrongs

NameThis, an online service launched in August, lets businesses crowdsource their branding efforts. Are user-generated trademarks any good? The suggestions p...  Read story

The Rebranding Game

If at first you pick the wrong name, you can always try, try again.  Read story

Trading Up

How a shop in Little India became a sleek brand.  Read story

Logoworks to Offer Blog Designs

The new designs aim to help businesses build customer interactivity.  Read story

Syntax Errors

The Web surfers who go looking for videos on YouTube and instead land on Utube.com are an outspoken and frustrated bunch. Here are some of the messages Ralph...  Read story

Jim Koch on the Secret to Effective (and Cheap) Marketing

Educating consumers is crucial if you want to keep marketing expenses in check.  Read story