Eight Ball, Corner Pocket: Think 6 Steps Ahead of the Competition
Want explosive growth? Strategize like a world-renowned pool player. Read more
Naming a Business
Recent Naming a Business Articles
Why Those Cease-and-Desist Letters Aren't All Bad
In a weird way, William Gilligan and Mike Ferneman figure, attention from lawyers means they have hit the big time. Read more
5 Ways to Tie Your Brand to News Events 
Public relations advice from serial entrepreneur and investor David Rose, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Classic Brand Struggles to Balance Old & New
Goldenberg's Peanut Chews have been a Philadelphia favorite since they were first made in 1917. But was new, flashy, packaging hurting sales? Read more
What Your Brain Has to Do With Your Brand
Tell your employees and customers about how you think and behave, your innate genetic strengths and preferences, and you'll see your brand loyalty grow. Read more
Design a Company Logo That Stands Out
Hold a design contest online, says Matt Mickiewicz, co-founder of 99designs. Plus, tips from Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Memorable Start-up Logos: 10 Tips
Great logos aren't accidents. Here's a look at a slew of thoughtfully designed logos and why they work. View slideshow
From Def Jam Fan to Hip-Hop Entrepreneur
Daymond John identified a cultural need for hip-hop fashion, and then grew FUBU into a $350 million (sales) clothing business. Watch video
How FUBU's Daymond John Does Guerrilla Marketing
To build momentum for the FUBU clothing brand, Daymond John enlisted rapper LL Cool J. Watch video
Learn From Obama's (Boring) New Campaign Slogan
In Washington, there's no start-up like an election campaign. And there's no quicker way to miss your mark than brand with a lackluster slogan. Read more
Design Makeover: Healthy Pantry Gets New Look
A packaged-food maker goes all in and changes its whole look. But will it work on store shelves? Read more
How to Build a Loyal Brand Ambassador Following
Get a community of ambassadors talking about and advocating for your brand. Tips from Naveen Jain, founder of Intelius, and Scott Gerber, founder of the Youn... Watch video
Could Google Lose Its Famous Name?
Too much brand recognition can actually be a bad thing, especially if left unchecked, and lead to the loss of your trademark rights. Read more
Create a Logo: 7 Smart Design Tips
A professionally designed logo needn't cost thousands of dollars. Here's how to make a logo cheaply ... and well. Read more
Grind, Hustle & Payoff
Everything from how Lara Miller oversees daily operations at her clothing line, to her greatest entrepreneurial rewards. Watch video
4 Sure Ways to Make Your Start-up Stand Out
Here's how to be seen as a one-of-a-kind true original. Even if you're not. Read more
How Fab.com Pulled Off Its Pivot
The founders of Fab.com discuss the ultimate business turnaround. Read more
Lessons You Can Learn from Apple’s iPad Woes
As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here's what you need to know. Read more
The Case for Sharing Company Secrets
There's one simple way to make your customers trust you: be open and honest with them from the start. Read more
A Risque Breath Mint Makes a Bid for the Mainstream
With big retailers balking at the provocative packaging of Eatwhatever breath freshener, Jacquii revamped the minty product's branding. Read more
How to Make Money on Facebook
Is your Facebook page a real snoozer? You won't make much money that way! Even the smallest business can make money on Facebook. Here's how. Read more
How She Got Spanx on Oprah
The steps Sara Blakely took to land her girdles on Oprah and, ultimately, built the Spanx brand. Watch video
See the Coolest Sleep Technology at CES
Three innovative products that monitor, analyze, and improve your hours of shut-eye, straight from the 2012 Consumer Electronics Show. Read more
Who Will Survive After CES?
The Consumer Electronics Show is great for getting buzz, but it's no guarantee for success for start-ups. Here's what it takes to survive after Las Vegas. Read more
What Does Your Company Look Like From the Outside?
Do you know how a client, prospect, potential hire, or member of the media really experiences your company? You need to find out now. Read more
The Trademark Dilemma
Is it better to coin a new name that no one has ever heard or to use a descriptive name? It all depends on what you hope to achieve. Read more
Chip Conley: The 5 Things Everyone Wants From You
Joie de Vivre Hotels’ founder explains how your customers, your employees, and even your investors have the same five needs. Deliver on them and you can’... Read more
How to Build a Brand from Scratch
My company set out to revolutionize the workout. But first, we had to put our name on the map. Read more
How to Build Your Personal Brand
Five tips to help you create and proliferate your most important brand asset--you--and gain notoriety for your business. Dan Schawbel, founder of Millennial ... Watch video
Lessons From the Launch of Google Music
Here's what you can learn from Google Music's entrance into the music marketplace, and how to make your next product a stand-out in a crowded market. Read more
Success Stories: How to Build Your Brand
Arthur Ceria, founder and executive creative director of CreativeFeed, talks about how he creates brands for Chiquita, Sisley, and Microsoft--and himself. Read more
Should You Hire a Celebrity Tweeter?
Here's how two companies turned B-List star power into A-List promotions. Read more
Thanks for Coming Clean Domino's; Comcast Should Take Notes!
We all can learn a lesson or two on how to correct a negative image. Here's what Domino's is doing right. Read more
The Don't-Do Lists
Don't underestimate the importance of what not to do in certain situations. Here, we compiled a list of 14 scenarios and asked business leaders and experts f... Read more
5 Tips for Writing an Effective Slogan
A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. View slideshow
