Naming a Business


Recent Naming a Business Articles

Lessons You Can Learn from Apple’s iPad Woes

By Matthew Swyers |  Feb 17, 2012

As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here's what you need to know.  Read more


The Case for Sharing Company Secrets

By Maura McCarthy |  Feb 6, 2012

There's one simple way to make your customers trust you: be open and honest with them from the start.  Read more


A Risque Breath Mint Makes a Bid for the Mainstream

By April Joyner |  Jan 25, 2012

With big retailers balking at the provocative packaging of Eatwhatever breath freshener, Jacquii revamped the minty product's branding.  Read more


How to Make Money on Facebook

By Marla Tabaka |  Jan 23, 2012

Is your Facebook page a real snoozer? You won't make much money that way! Even the smallest business can make money on Facebook. Here's how.  Read more


How She Got Spanx on Oprah

By Inc. staff |  Jan 20, 2012

The steps Sara Blakely took to land her girdles on Oprah and, ultimately, built the Spanx brand.  Watch video


See the Coolest Sleep Technology at CES

By Lindsay Blakely |  Jan 12, 2012

Three innovative products that monitor, analyze, and improve your hours of shut-eye, straight from the 2012 Consumer Electronics Show.  Read more


Who Will Survive After CES?

By Lindsay Blakely |  Jan 11, 2012

The Consumer Electronics Show is great for getting buzz, but it's no guarantee for success for start-ups. Here's what it takes to survive after Las Vegas.  Read more


What Does Your Company Look Like From the Outside?

By Steve Cody |  Jan 10, 2012

Do you know how a client, prospect, potential hire, or member of the media really experiences your company? You need to find out now.  Read more


The Trademark Dilemma

By Matthew Swyers |  Dec 19, 2011

Is it better to coin a new name that no one has ever heard or to use a descriptive name? It all depends on what you hope to achieve.  Read more


Chip Conley: The 5 Things Everyone Wants From You

By Eric Schurenberg |  Dec 12, 2011

Joie de Vivre Hotels’ founder explains how your customers, your employees, and even your investors have the same five needs. Deliver on them and you can’...  Read more


How to Build a Brand from Scratch

By Caroline Limpert |  Dec 8, 2011

My company set out to revolutionize the workout. But first, we had to put our name on the map.  Read more


How to Build Your Personal Brand

By Scott Gerber |  Dec 7, 2011

Five tips to help you create and proliferate your most important brand asset--you--and gain notoriety for your business. Dan Schawbel, founder of Millennial ...  Watch video


Lessons From the Launch of Google Music

By Nicole Carter |  Nov 18, 2011

Here's what you can learn from Google Music's entrance into the music marketplace, and how to make your next product a stand-out in a crowded market.  Read more


Success Stories: How to Build Your Brand

By Andrew Maclean and Tim Rice |  Nov 3, 2011

Arthur Ceria, founder and executive creative director of CreativeFeed, talks about how he creates brands for Chiquita, Sisley, and Microsoft--and himself.  Read more


Should You Hire a Celebrity Tweeter?

By J.J. McCorvey |  May 27, 2012

Here's how two companies turned B-List star power into A-List promotions.  Read more


Thanks for Coming Clean Domino's; Comcast Should Take Notes!

By Janine Popick |  Oct 3, 2011

We all can learn a lesson or two on how to correct a negative image. Here's what Domino's is doing right.  Read more


The Don't-Do Lists

By Adam Bluestein and Jennifer Alsever |  May 27, 2012

Don't underestimate the importance of what not to do in certain situations. Here, we compiled a list of 14 scenarios and asked business leaders and experts f...  Read more


5 Tips for Writing an Effective Slogan

By Dave Smith |  Aug 31, 2011

A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time.  View slideshow


5 Fab Small Business Logo Designs

By Lauren Cannon |  Aug 19, 2011

Designing your logo is a daunting task. Here's a look at five small companies' logos and how they came to be.  View slideshow


4 Tips on Choosing the Right Logo Design Services

By Abram Brown |  Aug 19, 2011

Designers, experts, and small business owners suggest these four tips for finding the right firm. Plus: a list of three design shops worth trying  Read more


4 Tips for Protecting Your Trademark

By Dave Smith |  Jun 14, 2011

A trademark can be just as valuable as a large client, so it's of utmost importance that businesses find competent means for protection. Here are four tips f...  Read more


How Much Is Your Business Logo Worth?

By John Warrillow |  Jun 1, 2011

John Warrillow, author of Built to Sell , answers questions from readers about building a sellable business.  Read more


How to Choose a Domain Extension

By Darren Dahl |  May 31, 2011

Gone are the days when .com and .net were your only options when registering a URL for your business. Here are some tips for developing a domain extension st...  Read more


Hashtag Techniques for Businesses

By Curt Finch |  May 26, 2011

Here are some starting points about how to promote your business through Twitter hashtags.  Read more


How to Self-Publish Your Book

By Carolyn M. Brown |  Apr 15, 2011

So you're interested in self-publishing your book? Here are 10 things to consider before you go the indie publishing route.  Read more