Differentiating Yourself in the Marketplace 
Standing out from the crowd takes time and effort. Nancy Michaels has some tips on how to maximize your exposure to potential new clients, and ensure they... Watch video
Naming a Business
Recent Naming a Business Articles
Differentiating Yourself in the Marketplace
Can You Spot the Real Utube?
Millions of Web surfers couldn't, so now there's a lawsuit. Read more
Syntax Errors
The Web surfers who go looking for videos on YouTube and instead land on Utube.com are an outspoken and frustrated bunch. Here are some of the messages Ralph... Read more
Biggest Challenges for Inc. 500 Entrepreneurs
The founders of Method, Barefoot Books, and other Inc. 500 entrepreneurs discuss the biggest challenges in starting a business. Breaking through in the ma... Watch video
Jim Koch on the Secret to Effective (and Cheap) Marketing
Educating consumers is crucial if you want to keep marketing expenses in check. Read more
Making Marketing Sticky
Ever wonder why some slogans stick, and others fall flat? Executive editor Mike Hofman explains how to craft a winning marketing message. Watch video
Here Come the Trademark Bullies
A new law makes it easier for big corporations to sue over trademark dilution. Read more
Rebranded, Five Ways
When the branders at Deskey said they wanted to change things, they didn't mean just a little. Tony Neary, a Deskey design director, explains what his group ... Read more
Is Dave Insane? Inside a Brand Makeover
The branding experts said he desperately needed help with his image. But were they right? Read more
How I Did It: Morgan Lynch, CEO, Logoworks
As told to Stephanie Clifford Industry: Business Services 2006 Inc. 500 Ranking: Read more
Bootstrapping 101: Brand It Creatively
In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form. Read more
The Name Game
Few things are less important to the success of a business than figuring out what to call it. Read more
Case Study: Bringing an Innovative Product to Market
Biolife just may have invented a better bandage. The question is how to spread the word -- without breaking the bank. Read more
The Buzz Guru
Straddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands. Read more
Kenneth Cole: How the King of Sole Got Soul
For more than two decades, Kenneth Cole avoided the limelight. He built a $400 million shoe-and-clothing company, married the daughter of former New York ... Read more
Logos That Turn Heads
Are walking, talking advertisements gimmicks or goldmines? Read more
Building a Brand
Branding isn't just a logo that you slap on or a fancy ad campaign. Your brand is a reflection of your business's personality. Read more
Cheat Sheet: Eminent Domains
A slew of new on-line business addresses are coming on the market. Should you stake out a claim on territory that goes beyond dot-com? Read more
Emotional Branding
How much of your life story should you use to market your company? Read more
Are the New Internet Names Right for You?
Are you frustrated trying to find just the right name for your Web site? Is every .com name you' ve wanted already taken? You' ve now got two new options:... Read more
How Secure Is Your Domain Name?
Fancy playing Russian roulette with your online business? Of course not, but if you knew how insecure your domain name might be, you'd realize what... Read more
Acquire an Expired Domain Name
You've set your sights set on a domain name registered to someone else. The owner's registration has expired, but the name still isn't available. What's t... Read more
In a Former Life: David Gochman
A look at some of the lessons that David Gochman, CEO of Academy Sports Outdoors, learned while a grad student at Harvard. Read more
Get a Life, Buy a Domain Name
Web-hosting companies are beginning to offer free domain names, or, to put it more accurately, free Web addresses. By signing up for these services... Read more
Disclaimer: Law That Works
Employer Advisors Network Inc. ( www.employeradvisorsnetwork.com ) d/b/a Law That Works(TM) (Read more
Boundless Horizons
Just because a company's name implies that it's situated on the prairie is no reason to look for it there. Hardly immersed in amber waves of grain are Pra... Read more
Mythic Power
Swords, lords, and magical spells are rarely the stuff of company names. That didn't deter Kenneth Wolf, who was resolved to find a name for his New York ... Read more
Ye Olde Lore
Their business is ultramodern, but the names of Tara Software and Betah Associates (#218 and #256, respectively, on the 2000 Read more
What's in a Name?
When Pete Wilson came upon the right company name, he decided to stick with it -- even when he didn't have a company. In 1986, Wilson started a telecommun... Read more
Snapshots: Names
These Inc. 500 CEOs have chosen company names that hold a special meaning for them. Read more
How can I find a reliable ISP in a country with poor infrastructure?
Information Technology mentor Brad Brown responds to the following question from an inc.com user: I plan to start a small busine... Read more
Your Average Joe
It's no surprise that nontechnical professionals, such as photographers and real estate agents, consider the Web a valuable business tool. But what is sur... Read more
Europeans Don't Buy " Dot-Com"
You think dot-com is king? That may be so in the Anglo-American world, but if you want to do e-business in Europe, you should really think of getting a Eu... Read more
Why Online Branding Matters
In some respects, branding is an old-fashioned concept. It hearkens back to the old days of advertising blitzes and the war between Coca Cola and Pepsi. B... Read more
ICANN vs. ICANNWatch: An Interview with Opponents in the Domain Space Playoffs
When the Internet Corporation for Assigned Names and Numbers ( ICANN ) was created in November 1998, the fledgling organ... Read more
