Here Come the Trademark Bullies
A new law makes it easier for big corporations to sue over trademark dilution. Read more
Naming a Business
Recent Naming a Business Articles
Rebranded, Five Ways
When the branders at Deskey said they wanted to change things, they didn't mean just a little. Tony Neary, a Deskey design director, explains what his group ... Read more
Is Dave Insane? Inside a Brand Makeover
The branding experts said he desperately needed help with his image. But were they right? Read more
How I Did It: Morgan Lynch, CEO, Logoworks
Morgan Lynch was a young marketer who was put off by the inefficiencies of ad agencies. So, at age 29, he and a friend launched Logoworks. It connects graphic d Read more
Bootstrapping 101: Brand It Creatively
In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form. Read more
The Name Game
Few things are less important to the success of a business than figuring out what to call it. Read more
Case Study: Bringing an Innovative Product to Market
Biolife just may have invented a better bandage. The question is how to spread the word -- without breaking the bank. Read more
The Buzz Guru
Straddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands. Read more
Kenneth Cole: How the King of Sole Got Soul
Kenneth Cole focused his marketing efforts on helping social issues to raise the profile of his company. Read more
Logos That Turn Heads
Are walking, talking advertisements gimmicks or goldmines? Read more
Building a Brand
Branding isn't just a logo that you slap on or a fancy ad campaign. Your brand is a reflection of your business's personality. Read more
Cheat Sheet: Eminent Domains
A slew of new on-line business addresses are coming on the market. Should you stake out a claim on territory that goes beyond dot-com? Read more
Emotional Branding
How much of your life story should you use to market your company? Read more
Are the New Internet Names Right for You?
Two new top-level domain names are now available -- .biz and .info. Are these right for your needs? Read more
How Secure Is Your Domain Name?
Here are five potential security risks pertaining to domain name ownership and tips to minimize them. Read more
Acquire an Expired Domain Name
You've set your sights set on a domain name registered to someone else. The owner's registration has expired, but the name still isn't available. What's the ... Read more
In a Former Life: David Gochman
A look at some of the lessons that David Gochman, CEO of Academy Sports Outdoors, learned while a grad student at Harvard. Read more
Get a Life, Buy a Domain Name
Don't be wooed by free domain names. Lee Hodgson explains why they leave bad first impressions and confuse customers, and why search engines shun them. Read more
Disclaimer: Law That Works
Disclaimer for use of tools on inc.com from Donphin.com d/b/a Law That Works. Read more
Boundless Horizons
The names of two 2000 Inc. 500 companies imply that their situated on the prairie, but that's no reason to look for them there. Read more
Mythic Power
Could your favorite book reveal a great name for your business? Inc. 500 CEO Kenneth Wolf found his software business's name through his favorite series of n... Read more
Ye Olde Lore
Their business may be ultramodern, but the names of these 2000 Inc. 500 companies hark back to ancient traditions. Read more
What's in a Name?
When 2000 Inc. 500 CEO Pete Wilson came upon the right company name, he decided to stick with it -- even when he didn't have a company. Read more
Snapshots: Names
These Inc. 500 CEOs have chosen company names that hold a special meaning for them. Read more
How can I find a reliable ISP in a country with poor infrastructure?
inc.com Information Technology mentor Brad Brown answers a reader's question about international ISPs and obtaining e-mail addresses. Read more
