Naming a Business


Recent Naming a Business Articles

Mythic Power

By Anne Marie Borrego |  Oct 15, 2000

Swords, lords, and magical spells are rarely the stuff of company names. That didn't deter Kenneth Wolf, who was resolved to find a name for his New York ...  Read more

Ye Olde Lore

By Anne Marie Borrego |  Oct 15, 2000

Their business is ultramodern, but the names of Tara Software and Betah Associates (#218 and #256, respectively, on the 2000 Read more

What's in a Name?

By Edward O. Welles |  Oct 15, 2000

When Pete Wilson came upon the right company name, he decided to stick with it -- even when he didn't have a company. In 1986, Wilson started a telecommun...  Read more

Snapshots: Names

By Anne Marie Borrego |  Oct 15, 2000

These Inc. 500 CEOs have chosen company names that hold a special meaning for them.  Read more

How can I find a reliable ISP in a country with poor infrastructure?

By Bradley D. Brown |  Jul 11, 2000

Information Technology mentor Brad Brown responds to the following question from an inc.com user: I plan to start a small busine...  Read more

Your Average Joe

By Inc. staff |  Jun 15, 2000

It's no surprise that nontechnical professionals, such as photographers and real estate agents, consider the Web a valuable business tool. But what is sur...  Read more

Europeans Don't Buy " Dot-Com"

By Florian Huber |  May 31, 2000

You think dot-com is king? That may be so in the Anglo-American world, but if you want to do e-business in Europe, you should really think of getting a Eu...  Read more

Why Online Branding Matters

By Kim Brooks |  May 31, 2000

In some respects, branding is an old-fashioned concept. It hearkens back to the old days of advertising blitzes and the war between Coca Cola and Pepsi. B...  Read more

ICANN vs. ICANNWatch: An Interview with Opponents in the Domain Space Playoffs

By Crystal Dreisbach |  May 19, 2000

When the Internet Corporation for Assigned Names and Numbers ( ICANN ) was created in November 1998, the fledgling organ...  Read more

Protect Your Domain Name from Cybertheft

By Crystal Dreisbach |  May 19, 2000

You've finally registered that domain name for your business. Now nobody can take it away, right? Wrong. A wave of domain name hijacking is sweeping the W...  Read more

The Name Game

By Robert A. Mamis |  May 15, 2000

With the proliferation of Internet companies comes the difficult job of thinking up a unique name for your company.  Read more

Copyright Ownership: Who Owns What?

May 12, 2000

As a general rule, the copyright in a work is initially owned by the work's creator, but not always. What are the exceptions to the rule th...  Read more

Types of Trademarks

May 12, 2000

The term "trademark" is commonly used to describe many different types of devices that label, identify, and distinguish products or services in the markep...  Read more

What Web Site Builders Need to Know about Trademark Law

May 12, 2000

Doing business on the Web doesn't spare you from many of the same laws and customs that govern businesses in the physical world. You must pay especially c...  Read more

You Are Your URL

By Inc. staff |  Jan 1, 2000

To do business on the Web, you'll want to choose a great domain name. Unfortunately, that may not be as easy as you think. Many entrepreneurs have run int...  Read more

Copyrights in Cyberspace

Dec 14, 1999

While browsing through on an electronic bulletin board, you come across an interesting article on dog training. Thinking it might be of interest to the me...  Read more

You Are Your URL

By Mike Hofman |  Nov 1, 1999

The founders of Salon.com, Mediabistro, and HotJobs.com talk about their struggles to register those domain names.  Read more

Dotcom Dementia

Oct 22, 1999

I want to register a unique .com Web address, but I am at least a couple of months from forming the business itself, let alone deciding on its legal name....  Read more

Trademark Usage Trumps Domain Name Registration in Internet Battle

By Mary Scott |  Oct 22, 1999

In a recently issued decision, Brookfield Communications, Inc. v. West Coast Entertainment Corp. , F.3d, 50 U.S.P.Q. 2d 1545 (9th Cir. 1999) the N...  Read more

Are You Legally Permitted to Use Your Chosen Business Name?

Oct 21, 1999

Your first step depends on whether you plan to incorporate your business. If you do, you should check with the Secretary of State's office in your state c...  Read more

Pick a Memorable Name for Your Business

Oct 21, 1999

Start by assuming you will want to market your products or services under the business name you choose. This will make your name a trademark. Assume, too,...  Read more

Naming Your Business in the Information Age

Oct 21, 1999

Even a year or two ago, naming your business was pretty much a local affair. Choose a snappy name, check to see that no one else is using it in your city,...  Read more

Don't Leave Home Without It

By Kari Larson |  Oct 21, 1999

When you hear "Don't leave home without it," you probably think of a little green credit card. If you're self-employed, though, you'd bet...  Read more

Conducting a Trademark Search

Oct 21, 1999

If you want to find out whether the name you've chosen for your Web site or the trademark you've chosen for your products or services is available, you'll...  Read more

How Federal Trademark Registration Works

Oct 21, 1999

It is possible to register certain types of trademarks and service marks with the U.S. Patent and Trademark Office (PTO). Federal registration puts the re...  Read more

Keep Current with Domain Name Changes

Oct 12, 1999

The origins of the Internet as a U.S. military project sponsored by the  DefenseAdvanced Research Projects Agency established the United States as the co...  Read more

Brand in the Making

By Mike Hofman |  Oct 1, 1999

If all goes well under James Prosek's ambitious business plan, he will be elevated from mere fish aficionado to standard-bearer for an entire way of life. Pl...  Read more

The Diva of Retail

By Edward O. Welles |  Oct 1, 1999

Why did Starbucks, Blockbuster, and Nike come calling on little-known consultant J'Amy Owens? Because this president of the Retail Group knows how to make th...  Read more

Hot Tip: Trademark Registration

By Mike Hofman |  Aug 1, 1999

International companies can sometimes offer good prices on services. Case in point: Rider McDowell of Knight-McDowell Labs, in Carmel, Calif., wanted to t...  Read more

Master of Your Domain

By Mike McLoughlin |  Jul 7, 1999

Like any real-world business, the key to a successful Web-based business is getting customers in the door or, more...  Read more

Go Glossy: How to Create a Beautiful Branding Tool on a Budget

By Mike Hofman |  Jul 1, 1999

Custom publishing, once considered the marketing wave of the future, has not lived up to its early promise. The problem is often the heavy cost of produci...  Read more

Hot Tip: Protecting Intellectual Property

By Marc Ballon |  May 1, 1999

Firstuse.com , a start-up based in Westlake Village, Calif., has launched an Internet site that instantly time-stamps...  Read more

The Game Of The Name

By Jeffrey L. Seglin |  Oct 15, 1998

A look at some of the unlikely ways Inc. 500 CEOs came up with the names for their companies.  Read more

The Name's the Game

Jan 1, 1998

You have only one chance to make a good first impression, and the name of your company may be the way you do it. "Be choosy," advises marketing guru Jack ...  Read more

Brand New

By Christopher Caggiano |  Apr 1, 1997

Will this start-up be able to keep changing its brands to keep up with the ever-changing beverage market?  Read more