Naming a Business


Recent Naming a Business Articles

Your Average Joe

The top first-time domain name buyers, by occupation.  Read more

Europeans Don't Buy " Dot-Com"

If you want to do business in Europe successfully, you might want to consider a European top-level domain.  Read more

Why Online Branding Matters

The Web was supposed to kill the need for big brands. That's not what happened.  Read more

ICANN vs. ICANNWatch: An Interview with Opponents in the Domain Space Playoffs

Learn the truth about ICANN in an interview between ICANN and ICANNWatch reps.  Read more

Protect Your Domain Name from Cybertheft

Prevent your domain name from being hijacked.  Read more

The Name Game

With the proliferation of Internet companies comes the difficult job of thinking up a unique name for your company.  Read more

Copyright Ownership: Who Owns What?

As a general rule, the copyright in a work is initially owned by the work's creator, but this isn't always the case.  Read more

Types of Trademarks

Trademarks, service marks, certification marks, collective marks, trade dress -- learn how they differ.  Read more

What Web Site Builders Need to Know about Trademark Law

On the Web, there's no such thing as a local business.  Read more

You Are Your URL

Getting that pithy, evocative Web address isn't as easy as it looks.  Read more

Copyrights in Cyberspace

Want to publish materials you've found on the Internet? Here's what you need to know about federal copyright law.  Read more

You Are Your URL

The founders of Salon.com, Mediabistro, and HotJobs.com talk about their struggles to register those domain names.  Read more

Dotcom Dementia

Auntie Nolo: Registering a Web address.  Read more

Trademark Usage Trumps Domain Name Registration in Internet Battle

The Ninth Circuit Court of Appeals ruled that acquiring a domain name registration does not constitute trademark use of that name. This article discusses the...  Read more

Are You Legally Permitted to Use Your Chosen Business Name?

Find out how to check whether the name you want to use is yours for the taking.  Read more

Pick a Memorable Name for Your Business

Here are tips on picking a winner.  Read more

Naming Your Business in the Information Age

When choosing a perfect name, the Internet requires you to think globally.  Read more

Don't Leave Home Without It

What's on your business card can help determine whether a prospective client becomes a first-time customer. Here's advice from seasoned independent professio...  Read more

Conducting a Trademark Search

If you want to find out whether you're legally permitted to use the name you've chosen for your products and services, you must conduct a trademark search. H...  Read more

How Federal Trademark Registration Works

This article tells you what you need to know to secure protection for your trademark under federal law.  Read more

Keep Current with Domain Name Changes

An overview of the newest top-level domain names being used on the Internet.  Read more

Brand in the Making

If all goes well under James Prosek's ambitious business plan, he will be elevated from mere fish aficionado to standard-bearer for an entire way of life. Pl...  Read more

The Diva of Retail

Why did Starbucks, Blockbuster, and Nike come calling on little-known consultant J'Amy Owens? Because this president of the Retail Group knows how to make th...  Read more

Hot Tip: Trademark Registration

You can obtain some types of business services -- like trademarking product names -- for less if you don't mind crossing the border.  Read more

Master of Your Domain

Everything you've ever wanted to know about domain name registration.  Read more