Naming a Business


Recent Naming a Business Articles

Conducting a Trademark Search

Oct 21, 1999

If you want to find out whether you're legally permitted to use the name you've chosen for your products and services, you must conduct a trademark search. H...  Read more


How Federal Trademark Registration Works

Oct 21, 1999

This article tells you what you need to know to secure protection for your trademark under federal law.  Read more


Keep Current with Domain Name Changes

Oct 12, 1999

An overview of the newest top-level domain names being used on the Internet.  Read more


Brand in the Making

By Mike Hofman |  Oct 1, 1999

If all goes well under James Prosek's ambitious business plan, he will be elevated from mere fish aficionado to standard-bearer for an entire way of life. Pl...  Read more


The Diva of Retail

By Edward O. Welles |  Oct 1, 1999

Why did Starbucks, Blockbuster, and Nike come calling on little-known consultant J'Amy Owens? Because this president of the Retail Group knows how to make th...  Read more


Hot Tip: Trademark Registration

By Mike Hofman |  Aug 1, 1999

You can obtain some types of business services -- like trademarking product names -- for less if you don't mind crossing the border.  Read more


Master of Your Domain

By Mike McLoughlin |  Jul 7, 1999

Everything you've ever wanted to know about domain name registration.  Read more


Go Glossy: How to Create a Beautiful Branding Tool on a Budget

By Mike Hofman |  Jul 1, 1999

CEOs give advice on building a brand through custom publishing.  Read more


Hot Tip: Protecting Intellectual Property

By Marc Ballon |  May 1, 1999

Good ideas are often copied or pilfered. But protecting intellectual property may have gotten a bit easier.  Read more


The Game Of The Name

By Jeffrey L. Seglin |  Oct 15, 1998

A look at some of the unlikely ways Inc. 500 CEOs came up with the names for their companies.  Read more


The Name's the Game

Jan 1, 1998

Marketing guru Jack Trout critiques company names.  Read more


Brand New

By Christopher Caggiano |  Apr 1, 1997

Will this start-up be able to keep changing its brands to keep up with the ever-changing beverage market?  Read more


Marketing: Let Your Packaging Do the Talking

By Stephanie L. Gruner |  Jul 1, 1996

A look at how packaging can offer a wide variety of ways to communicate with your customers.  Read more


Looking Good

By George Gendron |  Jan 1, 1996

Inc.'s editor-in-chief offers a quick look at a new magazine, @issue, devoted to design.  Read more


Packaging: When It's Time for a Makeover

By Sarah Schafer |  Dec 1, 1995

Partners from a gourmet-biscuit company explain how and why they pursued a new design for packaging their products.  Read more


On-Line: What's in an Internet Name

By Martha E. Mangelsdorf |  Jan 1, 1995

Several executives explain the importance of registering your business name as an Internet domain name.  Read more


Forgo the Logo

Jan 1, 1995

Why a logo isn't as important as a name.  Read more


The Best Company Names of All Time

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The 10 Best Slogans of All Time

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