Go Glossy: How to Create a Beautiful Branding Tool on a Budget
CEOs give advice on building a brand through custom publishing. Read more
Naming a Business
Recent Naming a Business Articles
Hot Tip: Protecting Intellectual Property
Good ideas are often copied or pilfered. But protecting intellectual property may have gotten a bit easier. Read more
The Game Of The Name
A look at some of the unlikely ways Inc. 500 CEOs came up with the names for their companies. Read more
The Name's the Game
Marketing guru Jack Trout critiques company names. Read more
Marketing: Let Your Packaging Do the Talking
A look at how packaging can offer a wide variety of ways to communicate with your customers. Read more
Looking Good
Inc.'s editor-in-chief offers a quick look at a new magazine, @issue, devoted to design. Read more
Packaging: When It's Time for a Makeover
Partners from a gourmet-biscuit company explain how and why they pursued a new design for packaging their products. Read more
On-Line: What's in an Internet Name
Several executives explain the importance of registering your business name as an Internet domain name. Read more
Forgo the Logo
Why a logo isn't as important as a name. Read more
How Perception Creates Reality 
Barbara Corcoran learned early the value of always making her business appear bigger, more successful, and specialized, than it was. Watch video
