Naming a Business


Recent Naming a Business Articles

How Federal Trademark Registration Works

Oct 21, 1999

It is possible to register certain types of trademarks and service marks with the U.S. Patent and Trademark Office (PTO). Federal registration puts the re...  Read more

Keep Current with Domain Name Changes

Oct 12, 1999

The origins of the Internet as a U.S. military project sponsored by the  DefenseAdvanced Research Projects Agency established the United States as the co...  Read more

Brand in the Making

By Mike Hofman |  Oct 1, 1999

If all goes well under James Prosek's ambitious business plan, he will be elevated from mere fish aficionado to standard-bearer for an entire way of life. Pl...  Read more

The Diva of Retail

By Edward O. Welles |  Oct 1, 1999

Why did Starbucks, Blockbuster, and Nike come calling on little-known consultant J'Amy Owens? Because this president of the Retail Group knows how to make th...  Read more

Hot Tip: Trademark Registration

By Mike Hofman |  Aug 1, 1999

International companies can sometimes offer good prices on services. Case in point: Rider McDowell of Knight-McDowell Labs, in Carmel, Calif., wanted to t...  Read more

Master of Your Domain

By Mike McLoughlin |  Jul 7, 1999

Like any real-world business, the key to a successful Web-based business is getting customers in the door or, more...  Read more

Go Glossy: How to Create a Beautiful Branding Tool on a Budget

By Mike Hofman |  Jul 1, 1999

Custom publishing, once considered the marketing wave of the future, has not lived up to its early promise. The problem is often the heavy cost of produci...  Read more

Hot Tip: Protecting Intellectual Property

By Marc Ballon |  May 1, 1999

Firstuse.com , a start-up based in Westlake Village, Calif., has launched an Internet site that instantly time-stamps...  Read more

The Game Of The Name

By Jeffrey L. Seglin |  Oct 15, 1998

A look at some of the unlikely ways Inc. 500 CEOs came up with the names for their companies.  Read more

The Name's the Game

Jan 1, 1998

You have only one chance to make a good first impression, and the name of your company may be the way you do it. "Be choosy," advises marketing guru Jack ...  Read more

Brand New

By Christopher Caggiano |  Apr 1, 1997

Will this start-up be able to keep changing its brands to keep up with the ever-changing beverage market?  Read more

Marketing: Let Your Packaging Do the Talking

By Stephanie L. Gruner |  Jul 1, 1996

A look at how packaging can offer a wide variety of ways to communicate with your customers.  Read more

Looking Good

By George Gendron |  Jan 1, 1996

Inc.'s editor-in-chief offers a quick look at a new magazine, @issue, devoted to design.  Read more

Packaging: When It's Time for a Makeover

By Sarah Schafer |  Dec 1, 1995

Partners from a gourmet-biscuit company explain how and why they pursued a new design for packaging their products.  Read more

On-Line: What's in an Internet Name

By Martha E. Mangelsdorf |  Jan 1, 1995

Several executives explain the importance of registering your business name as an Internet domain name.  Read more

Forgo the Logo

Jan 1, 1995

Forget bulls and doughboys--if you're a young company and don't have a corporate logo, you may be better off. That'saccording to a man who makes his livin...  Read more

The Best Company Names of All Time

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The 10 Best Slogans of All Time

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