The Trademark Dilemma
Is it better to coin a new name that no one has ever heard or to use a descriptive name? It all depends on what you hope to achieve. Read more
Naming a Business
Recent Naming a Business Articles
Chip Conley: The 5 Things Everyone Wants From You
Joie de Vivre Hotels’ founder explains how your customers, your employees, and even your investors have the same five needs. Deliver on them and you can’... Read more
How to Build a Brand from Scratch
My company set out to revolutionize the workout. But first, we had to put our name on the map. Read more
How to Build Your Personal Brand 
Five tips to help you create and proliferate your most important brand asset--you--and gain notoriety for your business. Dan Schawbel, founder of Millennial ... Watch video
Lessons From the Launch of Google Music
Here's what you can learn from Google Music's entrance into the music marketplace, and how to make your next product a stand-out in a crowded market. Read more
Success Stories: How to Build Your Brand
Arthur Ceria, founder and executive creative director of CreativeFeed, talks about how he creates brands for Chiquita, Sisley, and Microsoft--and himself. Read more
Should You Hire a Celebrity Tweeter?
Here's how two companies turned B-List star power into A-List promotions. Read more
Thanks for Coming Clean Domino's; Comcast Should Take Notes!
We all can learn a lesson or two on how to correct a negative image. Here's what Domino's is doing right. Read more
The Don't-Do Lists
Don't underestimate the importance of what not to do in certain situations. Here, we compiled a list of 14 scenarios and asked business leaders and experts f... Read more
5 Tips for Writing an Effective Slogan
A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. View slideshow
How to Prepare to Launch Your Start-up
Preparing to launch your start-up means more than simply making sure you have a viable product and potential customers. Here are five tips on how to prepare ... Read more
5 Fab Small Business Logo Designs
Designing your logo is a daunting task. Here's a look at five small companies' logos and how they came to be. View slideshow
4 Tips on Choosing the Right Logo Design Services
Designers, experts, and small business owners suggest these four tips for finding the right firm. Plus: a list of three design shops worth trying Read more
5 Characteristics of Great Company Names
Before settling on a name, consider these five traits that all great company names share. View slideshow
4 Tips for Protecting Your Trademark
A trademark can be just as valuable as a large client, so it's of utmost importance that businesses find competent means for protection. Here are four tips f... Read more
How Much Is Your Business Logo Worth?
John Warrillow, author of Built to Sell , answers questions from readers about building a sellable business. Read more
How to Choose a Domain Extension
Gone are the days when .com and .net were your only options when registering a URL for your business. Here are some tips for developing a domain extension st... Read more
Top 9 Company Names
Though some experts would argue that a company name doesn't affect the success of a business, there is a thing or two that small businesses can learn from th... View slideshow
Hashtag Techniques for Businesses
Here are some starting points about how to promote your business through Twitter hashtags. Read more
How to Self-Publish Your Book
So you're interested in self-publishing your book? Here are 10 things to consider before you go the indie publishing route. Read more
How My Alma Mater Is Killing My Start-up
An alumna of Syracuse University recalls the aggravating tale of trying to start a T-shirt company and trademarking the word "Syracutie." Read more
Characteristics of Great Logo Design
What makes a logo design great? Here are four characteristics that distinguish great logos from the legions of the not-so-great. View slideshow
The Evolution of Corporate Logos
Here's a look at how a few of America's most recognizable brands have transformed their logos over time. View slideshow
How Hipmunk Learned to Respect Its Users
Hipmunk's Alexis Ohanian's site-building philosophy centers around loving users. That's because his last company, Reddit, was made by them. Read more
Managing By Mea Culpa
With straight talk and lessons in sacrifice, a new generation of leaders is changing the way that companies are managed. Read more
Peter Guber on the Power of Effective Communicators
In his new book, Tell to Win , the Hollywood producer and CEO of Mandalay Entertainment addresses the importance of storytelling in business. Read more
How to Protect Your Domain Name from Cybersquatting
Safeguarding your presence on the Internet requires ongoing vigilance to uncover the schemes of unscrupulous characters. Read more
4 Ways to Block Brand Competition
Is your company's brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking ... Read more
Tactics Are the New Strategy
Strategic management can be a huge time drain for managers. Why not just ditch the conventional wisdom and go with your intuition in order to innovate once i... Read more
Dial 1-800-Get Some Sales
Primary Wave founder Gregg Hamerschlag owned a home health care company for many years. Gregg knew he wanted to build a brand, and one way he differentiated ... Read more
Turning Fierceness Into a Brand
Designer Christian Siriano of Project Runway fame takes time out from Fashion Week to talk about growing sales and falling models. Read more
The Sugar Made Him Do It
Siggi Hilmarsson, founder of Siggi's Skyr yogurt, discusses his trial-and-error process of starting up, the American diet, and the importance of sleep. Read more
Ask Inc.: Is It Critical for a Start-up to Have a Website?
Ask Inc. is an open forum for entrepreneurs to ask questions and get answers. Join the conversation. Read more
Jason Ross, Founder of JackThreads
The founder of this men's fashion e-commerce company based in Columbus, Ohio, talks about building a brand, bootstrapping a start-up, and where he finds his ... Watch video
How to Take a Local Brand National
"It's all about Facebooking, Tweeting and friending people," says Elaina Scotto of Scotto restaurant in New York City. Read more
