Characteristics of Great Logo Design
What makes a logo design great? Here are four characteristics that distinguish great logos from the legions of the not-so-great. View slideshow
Naming a Business
Recent Naming a Business Articles
The Evolution of Corporate Logos
Here's a look at how a few of America's most recognizable brands have transformed their logos over time. View slideshow
How Hipmunk Learned to Respect Its Users
Hipmunk's Alexis Ohanian's site-building philosophy centers around loving users. That's because his last company, Reddit, was made by them. Read more
Managing By Mea Culpa
With straight talk and lessons in sacrifice, a new generation of leaders is changing the way that companies are managed. Read more
Peter Guber on the Power of Effective Communicators
In his new book, Tell to Win , the Hollywood producer and CEO of Mandalay Entertainment addresses the importance of storytelling in business. Read more
How to Protect Your Domain Name from Cybersquatting
Safeguarding your presence on the Internet requires ongoing vigilance to uncover the schemes of unscrupulous characters. Read more
4 Ways to Block Brand Competition
Is your company's brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking ... Read more
Tactics Are the New Strategy
Strategic management can be a huge time drain for managers. Why not just ditch the conventional wisdom and go with your intuition in order to innovate once i... Read more
Dial 1-800-Get Some Sales
When there are 300 other companies doing the same thing as yours in a market like New York City, how do you stand out? Read more
Turning Fierceness Into a Brand
Designer Christian Siriano of Project Runway fame takes time out from Fashion Week to talk about growing sales and falling models. Read more
The Sugar Made Him Do It
Siggi Hilmarsson, founder of Siggi's Skyr yogurt, discusses his trial-and-error process of starting up, the American diet, and the importance of sleep. Read more
Ask Inc.: Is It Critical for a Start-up to Have a Website?
Ask Inc. is an open forum for entrepreneurs to ask questions and get answers. Join the conversation. Read more
Jason Ross, Founder of JackThreads 
The founder of this men's fashion e-commerce company based in Columbus, Ohio, talks about building a brand, bootstrapping a start-up, and where he finds his ... Watch video
How to Take a Local Brand National
"It's all about Facebooking, Tweeting and friending people," says Elaina Scotto of Scotto restaurant in New York City. Read more
The New Rules of Writing a Memorable Slogan
Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline. Read more
How to Protect Your Trademark From Infringement
Keeping your trademark safe from infringement requires a consistent offense and a sturdy defense. Experts explain how to master both. Read more
How to Maintain Brand Consistency Across Product Lines
With a diversity of products, how do you keep your brand name pure? It's all about who your brand resonates with and why. Read more
Could a New Name Fix a Company?
Chris Russo launched a successful fantasy sports business. Would rebranding help the business to grow? Read more
A Little Self-Promotion Never Hurts
How to get the word out about your new business Read more
How to Choose the Right Colors for Your Brand
The aesthetic of your product and its labeling can have a huge impact on sales. If you're DIY branding, here's how to find the right colors. Read more
Building a Bakery Brand
Jim Skinner of Skinner Baking talks about his family business's big bet. Read more
How to Manage Your Company's Brand
Your brand is your mark of distinction. Here's how to construct a brand management strategy that will inspire trust in your company. Read more
Facebook Sues Start-up Teachbook Over Name
The online community for teachers has two employees, less than 30 users, and is yet to launch officially. Read more
How to Refine Your Business Idea
Even a good business idea might not be financially workable. Here's how you can determine if your product or service is a money-making enterprise. Read more
Does an MBA Make a Difference?
How an MBA can help and hurt entrepreneurs. Over at Vator.tv, Bambi Francisco Roizen Read more
How Do You Name a Company?
According to veteran entrepreneur Norm Brodsky, it doesn't matter. Read more
A Name the Press Could Love
A new bakery proves that a killer name can be the best marketing strategy. Read more
How to Choose the Best Name For Your Business
Entrepreneurs often angst over the perfect name for their business. This guide will help you choose a defensible trademark and a search-friendly, recognizabl... Read more
How to Choose the Best Business Card for Your Company
Networking, marketing, and leadership experts lay out what makes an effective business card, business card style taboos, and the importance of design versus ... Read more
How to Build Your Personal Brand
With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever. Read more
How to Master Your Elevator Pitch
What exactly do you do, and why should I care? Here's how to tell it shorter and smarter. Read more
Norm Brodsky on Expanding Upmarket
How can a staffing firm that works with unskilled labor expand into professional staffing placements? Our columnist shares his advice. Read more
How to Choose a Business Entity
Just started a new business and don't know whether to incorporate as an LLC, S-corporation, or sole proprietorship? Have no fear. Read more
To Sell a Blog, Build Your Personal Brand
After she lost her job, Michelle Leder parlayed a unique skill -- the ability to translate turgid documents into usable news -- into an online business. Read more
How to File a Trademark
Protecting your business logo from creative theft is a crucial part of growing your brand. Here's how to file a trademark with the United States Federal Gove... Read more
