Naming a Business


Recent Naming a Business Articles

Trademark, Copyright & Patent Protection

By Barbara Weltman |  Nov 27, 2007

Your most valuable asset is your intellectual property. Inc. Expert Barbara Weltman offers advice on what needs protection and how to attain it.   Watch video


Differentiating Yourself in the Marketplace

By Nancy Michaels |  Oct 5, 2007

Standing out from the crowd takes time and effort. Nancy Michaels has some tips on how to maximize your exposure to potential new clients, and ensure they...  Watch video


Can You Spot the Real Utube?

By Patrick Cliff |  Aug 1, 2007

Millions of Web surfers couldn't, so now there's a lawsuit.  Read more


Syntax Errors

By Inc. staff |  Aug 1, 2007

The Web surfers who go looking for videos on YouTube and instead land on Utube.com are an outspoken and frustrated bunch. Here are some of the messages Ralph...  Read more


Biggest Challenges for Inc. 500 Entrepreneurs

By Rod Kurtz and Michael Shick |  Jul 10, 2007

The founders of Method, Barefoot Books, and other Inc. 500 entrepreneurs discuss the biggest challenges in starting a business. Breaking through in the ma...  Watch video


Jim Koch on the Secret to Effective (and Cheap) Marketing

By Jim Koch |  Apr 1, 2007

Educating consumers is crucial if you want to keep marketing expenses in check.  Read more


Making Marketing Sticky

By Mike Hofman |  Jan 26, 2007

Ever wonder why some slogans stick, and others fall flat? Executive editor Mike Hofman explains how to craft a winning marketing message.   Watch video


Here Come the Trademark Bullies

By Ryan McCarthy |  Jan 1, 2007

A new law makes it easier for big corporations to sue over trademark dilution.  Read more


Rebranded, Five Ways

By Inc. staff |  Jan 1, 2007

When the branders at Deskey said they wanted to change things, they didn't mean just a little. Tony Neary, a Deskey design director, explains what his group ...  Read more


Is Dave Insane? Inside a Brand Makeover

By John Grossmann |  Jan 1, 2007

The branding experts said he desperately needed help with his image. But were they right?  Read more


How I Did It: Morgan Lynch, CEO, Logoworks

By Morgan Lynch |  Sep 1, 2006

Morgan Lynch was a young marketer who was put off by the inefficiencies of ad agencies. So, at age 29, he and a friend launched Logoworks. It connects graphi...  Read more


Bootstrapping 101: Brand It Creatively

By Stephanie Clifford |  Jul 1, 2006

In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form.  Read more


The Name Game

By Norm Brodsky |  Nov 1, 2005

Few things are less important to the success of a business than figuring out what to call it.  Read more


Case Study: Bringing an Innovative Product to Market

By Michelle Leder |  Jun 1, 2004

Biolife just may have invented a better bandage. The question is how to spread the word -- without breaking the bank.  Read more


The Buzz Guru

By Rob Walker |  Mar 1, 2004

Straddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands.  Read more


Kenneth Cole: How the King of Sole Got Soul

By Knowledge@Wharton Staff |  Jan 1, 2004

Kenneth Cole focused his marketing efforts on helping social issues to raise the profile of his company.  Read more


Logos That Turn Heads

By Nicole Gull |  Dec 1, 2003

Are walking, talking advertisements gimmicks or goldmines?  Read more


Building a Brand

By Rhonda Abrams |  Sep 20, 2002

Branding isn't just a logo that you slap on or a fancy ad campaign. Your brand is a reflection of your business's personality.  Read more


Cheat Sheet: Eminent Domains

By Anne Stuart |  Sep 1, 2002

A slew of new on-line business addresses are coming on the market. Should you stake out a claim on territory that goes beyond dot-com?   Read more


Emotional Branding

By Mike Hofman |  May 1, 2002

How much of your life story should you use to market your company?  Read more


Are the New Internet Names Right for You?

By Rhonda Abrams |  Nov 8, 2001

Two new top-level domain names are now available -- .biz and .info. Are these right for your needs?  Read more


How Secure Is Your Domain Name?

By Lee Hodgson |  Jun 29, 2001

Here are five potential security risks pertaining to domain name ownership and tips to minimize them.  Read more


Acquire an Expired Domain Name

By Kate Neville |  Jun 7, 2001

You've set your sights set on a domain name registered to someone else. The owner's registration has expired, but the name still isn't available. What's the ...  Read more


In a Former Life: David Gochman

By Ilan Mochari |  Mar 1, 2001

A look at some of the lessons that David Gochman, CEO of Academy Sports Outdoors, learned while a grad student at Harvard.  Read more


Get a Life, Buy a Domain Name

By Lee Hodgson |  Jan 5, 2001

Don't be wooed by free domain names. Lee Hodgson explains why they leave bad first impressions and confuse customers, and why search engines shun them.  Read more