Naming a Business


Recent Naming a Business Articles

How to Build Your Personal Brand

With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever.  Read more

How to Master Your Elevator Pitch

What exactly do you do, and why should I care? Here's how to tell it shorter and smarter.  Read more

Norm Brodsky on Expanding Upmarket

How can a staffing firm that works with unskilled labor expand into professional staffing placements? Our columnist shares his advice.  Read more

How to Choose a Business Entity

Just started a new business and don't know whether to incorporate as an LLC, S-corporation, or sole proprietorship? Have no fear.  Read more

Company Logos for Less

Companies claim to design stellar business logos for half the price. How good are they? We put four services to the test.  Read more

To Sell a Blog, Build Your Personal Brand

After she lost her job, Michelle Leder parlayed a unique skill -- the ability to translate turgid documents into usable news -- into an online business.  Read more

How to File a Trademark

Protecting your business logo from creative theft is a crucial part of growing your brand. Here's how to file a trademark with the United States Federal Gove...  Read more

How to Build an International Brand

For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's ho...  Read more

iPad: A Funny Name, and a Trademark Dispute

Fujitsu claims a 2003 trademark application gives it dibs on the iPad name. Could the dispute prevent the tablet from shipping?  Read more

An Extreme Brand Makeover

Zhena Muzyka of Zhena's Gypsy Tea tries rebranding her products to increase national sales  Read more

Non-Latin Domain Names Bring Costs, Opportunities

What will URLs with non-Latin characters mean for your business?  Read more

A Besieged Brewery Fights Back

Rock Art Brewery is embroiled in a trademark war with the beverage giant Hansen over the name of the brewery's Vermonster beer.  Read more

Mad Men on Branding

The popular TV show's branding expert talks about changes in advertising since the 1960s  Read more

Good Domain Names Grow Scarce

Most of the good, short words you would want for making a great domain name are already taken  Read more

Case Study: Skinner Baking Builds a Brand

For years, a family bakery sold unbranded pastries to supermarkets. Should the owner now put his name on the box?  Read more

How to Buy a URL

Here are 5 tips on finding and obtaining the rights to a good domain name.  Read more

Naming Rights and Wrongs

NameThis, an online service launched in August, lets businesses crowdsource their branding efforts. Are user-generated trademarks any good? The suggestions p...  Read more

The Rebranding Game

If at first you pick the wrong name, you can always try, try again.  Read more

Trading Up

How a shop in Little India became a sleek brand.  Read more

Domain Name Scam Busted

A Canadian firm is accused of charging millions in fake registration fees.  Read more

Logoworks to Offer Blog Designs

The new designs aim to help businesses build customer interactivity.  Read more

Safeguard Your Brand Reputation Online

Question: When you do a search on the Web for your business name or brand, does negative information show up in the results? If your answer is yes, you may n...  Read more

Trademark, Copyright & Patent Protection 

Your most valuable asset is your intellectual property. Inc. Expert Barbara Weltman offers advice on what needs protection and how to attain it.   Watch video

Differentiating Yourself in the Marketplace 

Standing out from the crowd takes time and effort. Nancy Michaels has some tips on how to maximize your exposure to potential new clients, and ensure they...  Watch video

Can You Spot the Real Utube?

Millions of Web surfers couldn't, so now there's a lawsuit.  Read more

Syntax Errors

The Web surfers who go looking for videos on YouTube and instead land on Utube.com are an outspoken and frustrated bunch. Here are some of the messages Ralph...  Read more

Biggest Challenges for Inc. 500 Entrepreneurs 

The founders of Method, Barefoot Books, and other Inc. 500 entrepreneurs discuss the biggest challenges in starting a business. Breaking through in the ma...  Watch video

Jim Koch on the Secret to Effective (and Cheap) Marketing

Educating consumers is crucial if you want to keep marketing expenses in check.  Read more

Making Marketing Sticky 

Ever wonder why some slogans stick, and others fall flat? Executive editor Mike Hofman explains how to craft a winning marketing message.   Watch video

Here Come the Trademark Bullies

A new law makes it easier for big corporations to sue over trademark dilution.  Read more

Rebranded, Five Ways

When the branders at Deskey said they wanted to change things, they didn't mean just a little. Tony Neary, a Deskey design director, explains what his group ...  Read more

Is Dave Insane? Inside a Brand Makeover

The branding experts said he desperately needed help with his image. But were they right?  Read more

How I Did It: Morgan Lynch, CEO, Logoworks

Morgan Lynch was a young marketer who was put off by the inefficiencies of ad agencies. So, at age 29, he and a friend launched Logoworks. It connects graphic d  Read more

Bootstrapping 101: Brand It Creatively

In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form.  Read more

The Name Game

Few things are less important to the success of a business than figuring out what to call it.  Read more