How to Build Your Personal Brand
With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever. Read more
Naming a Business
Recent Naming a Business Articles
How to Master Your Elevator Pitch
What exactly do you do, and why should I care? Here's how to tell it shorter and smarter. Read more
Norm Brodsky on Expanding Upmarket
How can a staffing firm that works with unskilled labor expand into professional staffing placements? Our columnist shares his advice. Read more
How to Choose a Business Entity
Just started a new business and don't know whether to incorporate as an LLC, S-corporation, or sole proprietorship? Have no fear. Read more
Company Logos for Less
Companies claim to design stellar business logos for half the price. How good are they? We put four services to the test. Read more
To Sell a Blog, Build Your Personal Brand
After she lost her job, Michelle Leder parlayed a unique skill -- the ability to translate turgid documents into usable news -- into an online business. Read more
How to File a Trademark
Protecting your business logo from creative theft is a crucial part of growing your brand. Here's how to file a trademark with the United States Federal Gove... Read more
How to Build an International Brand
For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's ho... Read more
iPad: A Funny Name, and a Trademark Dispute
Fujitsu claims a 2003 trademark application gives it dibs on the iPad name. Could the dispute prevent the tablet from shipping? Read more
An Extreme Brand Makeover
Zhena Muzyka of Zhena's Gypsy Tea tries rebranding her products to increase national sales Read more
Non-Latin Domain Names Bring Costs, Opportunities
What will URLs with non-Latin characters mean for your business? Read more
A Besieged Brewery Fights Back
Rock Art Brewery is embroiled in a trademark war with the beverage giant Hansen over the name of the brewery's Vermonster beer. Read more
Mad Men on Branding
The popular TV show's branding expert talks about changes in advertising since the 1960s Read more
Good Domain Names Grow Scarce
Most of the good, short words you would want for making a great domain name are already taken Read more
Case Study: Skinner Baking Builds a Brand
For years, a family bakery sold unbranded pastries to supermarkets. Should the owner now put his name on the box? Read more
How to Buy a URL
Here are 5 tips on finding and obtaining the rights to a good domain name. Read more
Naming Rights and Wrongs
NameThis, an online service launched in August, lets businesses crowdsource their branding efforts. Are user-generated trademarks any good? The suggestions p... Read more
The Rebranding Game
If at first you pick the wrong name, you can always try, try again. Read more
Trading Up
How a shop in Little India became a sleek brand. Read more
Domain Name Scam Busted
A Canadian firm is accused of charging millions in fake registration fees. Read more
Logoworks to Offer Blog Designs
The new designs aim to help businesses build customer interactivity. Read more
Safeguard Your Brand Reputation Online
Question: When you do a search on the Web for your business name or brand, does negative information show up in the results? If your answer is yes, you may n... Read more
Trademark, Copyright & Patent Protection 
Your most valuable asset is your intellectual property. Inc. Expert Barbara Weltman offers advice on what needs protection and how to attain it. Watch video
Differentiating Yourself in the Marketplace
Standing out from the crowd takes time and effort. Nancy Michaels has some tips on how to maximize your exposure to potential new clients, and ensure they... Watch video
Can You Spot the Real Utube?
Millions of Web surfers couldn't, so now there's a lawsuit. Read more
Syntax Errors
The Web surfers who go looking for videos on YouTube and instead land on Utube.com are an outspoken and frustrated bunch. Here are some of the messages Ralph... Read more
Biggest Challenges for Inc. 500 Entrepreneurs
The founders of Method, Barefoot Books, and other Inc. 500 entrepreneurs discuss the biggest challenges in starting a business. Breaking through in the ma... Watch video
Jim Koch on the Secret to Effective (and Cheap) Marketing
Educating consumers is crucial if you want to keep marketing expenses in check. Read more
Making Marketing Sticky
Ever wonder why some slogans stick, and others fall flat? Executive editor Mike Hofman explains how to craft a winning marketing message. Watch video
Here Come the Trademark Bullies
A new law makes it easier for big corporations to sue over trademark dilution. Read more
Rebranded, Five Ways
When the branders at Deskey said they wanted to change things, they didn't mean just a little. Tony Neary, a Deskey design director, explains what his group ... Read more
Is Dave Insane? Inside a Brand Makeover
The branding experts said he desperately needed help with his image. But were they right? Read more
How I Did It: Morgan Lynch, CEO, Logoworks
Morgan Lynch was a young marketer who was put off by the inefficiencies of ad agencies. So, at age 29, he and a friend launched Logoworks. It connects graphic d Read more
Bootstrapping 101: Brand It Creatively
In launching Madsoul, an urban streetwear label, in 2000, Marc D'Amelio raised guerrilla marketing to an art form. Read more
The Name Game
Few things are less important to the success of a business than figuring out what to call it. Read more
