The mindset that "The customer is always right" underscores the value we place on our customers, regardless of our industry. Especially in today's economic climate, most companies recognize that their existence largely depends on how well they can engage and service customers and offer them the products or services that they need.
Yet there's another customer that often doesn't get as much attention: the internal customer. Better known as "employees" or "staff," these internal customers are often viewed by what they can deliver to you or your organization. The unfortunate result of this perception: Internal customers lack the care and feeding that is given to external customers.
At Insight, we view our internal team members as being just as valuable to our success as our external customers. We realize that they are the ambassadors of our company, and that happy, motivated team members in turn create happy external customers. So what can organizations do to engage, motivate and inspire internal team members?
A successful internal customer environment depends on the mutual respect and consideration of all team members towards each other. Effective companies realize this should be part of the corporate culture, right alongside dedication to external customers. By supporting and valuing internal customers, we create a happier and more productive workplace that, in turn, promotes positive interactions with customers.
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