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In Partnership with Inc.

Celine North, Giftaloft LLC

FULL ESSAY

Every day, advertisers and marketers seek new and exciting ways to reach consumers, millions of people take to the skies in travel, and the aviation industry looks for new ways to save pennies while increasing overall revenue. GiftAloft, LLC has created a brand new advertising medium that benefits these parties - and it's as simple as giving a gift. GiftAloft combines the 300 billion dollar advertising industry with 500 billion domestic aviation travelers to create a multi-million dollar business that lacks a single direct competitor.

GiftAloft offers gifts to airline passengers, money to airlines and airports, and unrivaled opportunities to advertisers.

Companies pay GiftAloft to place their samples and advertisements into a high-quality zip top bag, branded with a clear "Thank you for Flying (Airline/Airport)" label. GiftAloft pays airlines/airports for the rights to distribute gift bags to passengers.

To Passengers:
Gifts that relieve the stress of travel: samples, coupons, entertainment media, and, sponsored comfort items such as sleep masks or earplugs.

To Airlines and Airports:
New revenue generation, enhancement of customer service as the airline/airport appears to give a gift in their name.

To Advertisers:
Maximum impact of advertising messages; the audience is confined with nothing but time to spend. Presentation as a gift increases recipient interaction and our unique tracking program aids in the quantification of advertising return on investment. Advertisers will see a report of their advertising distribution with a system unheard of in any traditional sample advertising program.

The GiftAloft business is conducive to the issues of the recession for several reasons: More than ever airlines are opening up to new ways to build revenue per passenger while cutting back on expenses. The aviation industry to open up to the GiftAloft concept and are willing to move forward with contracts that they would not have considered years ago. Money to airlines and airports, gifts to their passengers, makes a winning situation for all.

With each economic downtrend, the advertising industry experiences huge withdrawals of cash flow. It always bounces back in the end, but the advertisers come back expecting more from their investment, a better way to touch their potential customers, and better tracking of dollars spent. GiftAloft delivers all of these with much needed flare and personal touches that make advertising successful.

Additionally, we feel that as this recession goes deeper, we will be able to find better sales talent at a lower cost than a couple years ago, which will make our grant money from this competition go that much further.

GiftAloft has secured a distribution contract of 500,000 gifts per month with Spirit Airlines. We are also in talks with several airports and a couple other Airlines which would bring our distribution to 4-5 million gifts per month. We have also secured an agreement with SC Johnson/Ziploc to be the GiftAloft TSA approved bag of choice. We will be utilizing the grant money to serve as draw against commission for the necessary sales staff to complete our next phase.

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