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Jacqui Rosshandler, Jacquean Products LLC

FULL ESSAY

A. I make a breath freshener called eatwhatever that works in your mouth AND your stomach. It completely eliminates bad breath so you can eat garlic, onion...whatever. I started making eatwhatever because I realised that mints and gum merely mask bad breath because bad breath usually comes from the stomach, not the mouth. I like to eat without worrying how smelly my food is and now I can because eatwhatever exists. AND it's vegan, gluten-free, sugar-free and filled with organic oils.

B. During a recession, the chances of getting laid off are high. I hated feeling at the mercy of my employers and now I am in control of my own life and my own destiny. The recession has made my multinational competitors (Wringley's, Nestle etc) have to re-think their marketing and advertising strategies leaving me to jump in and market in budget friendly ways (like viral marketing) that they are only just tapping into.

C. It would allow me to develop in 2 ways: 1) I would be able to manufacture my new packaging which has already been designed and is more pocket-friendly, earth friendly and more affordable to the consumer. 2)I would be able to produce a more natural version

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