Celine North, Giftaloft LLC
GiftAloft is a brand new out-of-home advertising medium that distributes samples and advertising to outbound airline passengers in attractive, TSA compliant, gift bags. The gift bags are sponsored by airlines or airports, which receive new revenues and passenger good will for their support. Passengers receive valuable samples, gift certificates and sponsored comfort items such as sleep masks or earplugs that relieve the stress of travel. Advertisers benefit by cutting through the marketing clutter: they place their trackable samples and messages directly into the hands of up-market consumers who are physically confined for the next several hours.
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