Hot Banana, the Web content management solution from J.L. Halsey, is now available for deployment on salesforce.com's AppExchange marketplace.

The two-way integration between Hot Banana and Salesforce enables marketers to better create forms and collect sales data, resulting in improved evaluation of marketing initiatives and estimation of return on investment. It allows marketing to maintain full control over Web forms and landing pages, while sales teams obtain lead generation data quickly and in their preferred format.

Hot Banana users can easily build multi-level Web forms with CAPTCHA validation on basic Web pages or on advanced landing pages; set up Web analytics, lead source, and conversion tracking; and transfer the captured lead-generation data from the Web form to Salesforce without any additional programming or customization. The data obtained from registrations, subscriptions, promotions, newsletters and surveys flows directly into Salesforce, where it can be accessed by the sales team.