IBM Introduces New Business Partners Incentive

 

IBM (NYSE:IBM) has launched a new initiative to encourage their Business Partners to increase revenue and improve customer service. Grow Your Business with IBM Software is a tool that provides specific cross-brand sales scenarios that use IBM Business Partners' existing areas of expertise and available skills.

The tool, piloted with more than 20 Business Partners, enables resellers to access all the information needed to find the right software for existing and new customers. It offers an online analysis of software products, descriptions of their business value and an instant estimate of their return on investment.

Additional features include an online guide of more than 200 marketing and sales materials to show companies how to increase revenue with minimal yet strategic IT investments, as well as dedicated IBM experts and a customized breakdown of the business value and estimated ROI from implementing each product.