Google Launches Online Marketing Challenge
Google (NASDAQ:GOOG) has partnered with marketing instructors worldwide to introduce students to online advertising. The Google Online Marketing Challenge gives undergraduate and post-graduate students hands-on experience with online advertising and marketing using Google's AdWords tool, as well as the opportunity to boost a local business.
Student groups will team up with local businesses and receive $200 for an AdWords online marketing campaign. They will outline a strategy, run the campaign, assess their results, and provide the business with recommendations to further develop their online marketing strategy. With three weeks to devise a campaign, students are required to submit two competition reports, one before they begin the Challenge and one after it has ended.
The Challenge begins in February 2008 and is open to any higher education institution from anywhere in the world. Entries will be judged by an international panel of professors, and winners will be chosen based on the success of the campaigns and quality of the reports.